Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Video content is more powerful than ever before as part of a PR strategy, but in order to produce something that will engage audiences and encourage them to share.
BVE is an annual exhibition hosted at The Excel in London, in which the broadcast and production industries show off all the latest video and tech trends. I’ve attended the event for the last few years and always come away with a great sense of what the industry might look like in the future.
In the next year, 19 new local television stations are launching across the UK. In fact, one is already broadcasting, and another will go live in London at the end of March. There’ll be a second wave of a further 28 and OfCom say they could be live by the end of the year.
The network of radio stations across the UK attracts more than 48 million listeners per week and is a great way to reach your target audience.
A great way to secure coverage for your story or brand on broadcast media can be to use a third-party spokesperson or celebrity to promote it.
Competing for air-time in increasingly crowded radio space is an ongoing challenge for PR agencies seeking editorial coverage, and a shift in the broadcast landscape means that all spokespeople, whether they are celebrities.
Shout! spent last week by the sea in Southampton as we helped to secure coverage for Princess Cruises as they launched their new ship Royal Princess.
In business, online video content has struggled to be taken seriously. When asked about online videos, most people think of the 4 billion videos streamed by YouTube as only home videos of animals behaving badly and celebrity slip-ups.
As more people look to their Smartphones and Tablets for interaction, online video is becoming increasingly important platform to consume media.