As more people look to their Smartphones and Tablets for interaction, online video is becoming increasingly important platform to consume media. This has led to an explosion of individuals and companies alike utilising online video to broadcast their content, often with great success. But why is online video so effective?
Leading on from the convenience factor of online video, it’s heavy use on tablets and other ‘second screens’ has also been key to its success in recent years. With consumers’ attention becoming increasingly divided, second screen devices are being utilised to view content alongside traditional medians such as radio or television. Online video is the perfect form to stop and start alongside other medians, to provide additional supporting content.
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