Blog Post

Five reasons why online video is so effective

As more people look to their Smartphones and Tablets for interaction, online video is becoming increasingly important platform to consume media. This has led to an explosion of individuals and companies alike utilising online video to broadcast their content, often with great success. But why is online video so effective?

Convenience

Second Screens

Leading on from the convenience factor of online video, it’s heavy use on tablets and other ‘second screens’ has also been key to its success in recent years. With consumers’ attention becoming increasingly divided, second screen devices are being utilised to view content alongside traditional medians such as radio or television. Online video is the perfect form to stop and start alongside other medians, to provide additional supporting content.

Up to Date

Well established

Interactive

More Blog Posts

Big Talk audience
24. May 2024
For our Big Talk event in May 2024, we were joined by over 100 PR and communications professionals to, metaphorically, spend a day in the life of the BBC.    Gain an insight into BBC Sounds, The One Show and Morning Live, as heard by Shout! Communications broadcast consultant Marta Malagon Manas. Director of BBC [...]
RAJAR logo
16. May 2024
More people are listening to the radio than ever before.   In fact we listened for over one billion hours in the first three months of 2024. That’s according to RAJAR, the organisation that measures radio audiences in the UK.   It’s latest quarterly figures  (for Q1 2024)shows that 49.9 million people tune into radio each week [...]
people on a zoom call
19. Apr 2024
There've been a lot of changes for BBC Local Radio in recent months, which have included redundancies and job cuts.   Programme wise some stations have been bandied together so at certain times of the day one show is multi-cast over multiple radio stations.  A lot has happened, so we were delighted that our latest [...]