Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
We’ve all seen them, and most probably all shared them. Over the last 10 years or so, viral videos have taken the Internet by storm. With over 700 videos shared on Twitter each minute, and 500 years of YouTube videos watched every day on Facebook, viral videos continue to amass millions of views at an incredibly fast rate.
Recognise this scenario? You’ve come up with a cracking campaign idea, you’ve got the perfect spokesperson, coverage has been going well, but your video isn’t delivering.
As most PR professionals know, getting a story placed on television, radio or online often takes a lot of effort.
Broadcast PR can result in some fantastic results for brands, companies and organisations – but competition for air time is tight and opportunities are hard won.
The World Cup, Wimbledon and Glastonbury…there’ve been plenty of distractions recently to stop you pondering on the rest of the year.
We all know that working in communications doesn’t mean working 9 till 5, but no one wants to be in the office any longer than necessary – especially during these lovely summer evenings.
Even though many companies are set to increase their PR budgets this year, a number are still having to make do with a smaller PR investment – but that doesn’t mean you can’t get a great return from your broadcast PR activities.
If you’re new to the PR video game and don’t have a clue where to begin, don’t fret.
The concept is sometimes overused by the PR industry, but good surveys still work well as a means to generate “news” and secure broadcast PR coverage, particularly on radio.