Video content is more powerful than ever before as part of a PR strategy, but in order to produce something that will engage audiences and encourage them to share, it’s important to be across video production trends.
1) Case study videos
I’m a total sucker for a timelapse, I think they look cool and classy and are a great way of telling a story using pictures alone. And it seems I’m not the only one… Recently our video production clients have been making more timelapse enquiries than any others. And if that’s not enough, we’ve also noticed that there’s an even fresher trend emerging for hyperlapse now – where the timelapse camera moves slightly during the filming to give a whole new lapse effect.
Take a look at an example of a timelapse video we did for one of our clients, Skoda, below.
4) Stop motion
We can thank Vine for this trend as stop motion has seen a huge resurgence since the mobile video production app gained popularity. Whether you use it in all or part of your video stop motion is a great way to get creative. But be warned – it does take time, so if you want to feature it in your next corporate video, bear in mind that it will bump up the filming costs.