In our view, podcasts are having something of an overdue renaissance – there have never been so many available and of such high quality.
The way we consume audio is constantly changing and podcasts are riding the crest of a wave with over 54 million podcast episodes currently available worldwide. It’s estimated more than 7 million people in the UK regularly listen to podcasts each week – that’s around 1 in 8 of us.
Convenient, easy to consume and whatever your interest you’ll find something to suit your tastes. Podcasts have the intimacy and familiarity that can be found with radio. We love audio because we feel that the presenter or contributor is reaching out to us directly. They attract a loyal listenership and allow you to explore niche or sensitive topics in much more detail than television or radio are ever able to do.
Podcasts produced as part of a PR campaign are an effective way to communicate a brand’s key messages.
In terms of PR, podcasts are an excellent choice because they have can have a long shelf life and are the fraction the price of producing a video or a radio programme. Broadcast is broad by name and nature, but podcasts are more narrow-casting, a very cost-effectiveness way of targeting specific audiences.
At their birth they were more based on “listen again”, but now it’s about extra available content.
As a professional London podcast production agency, we can help you get your podcast in the spotlight: from planning out your podcast and booking in guests, to recording and editing.
We can help you get your podcast in the spotlight: from planning out your podcast and booking in guests, to recording and editing.
Music, stings, sound effects, whatever your style, we will make your podcast stand out from the competition.
Our experienced team at Shout! Communications have a vast knowledge when it comes to audio production and we’ll be with you every step of the way.
Our corporate podcast production service gives you the best chance of reaching your customers through this ever growing channel.
PODCAST PRODUCTION Services
WHY PODCASTS ARE IMPORTANT FOR BUSINESSES
Podcasts are a brilliant way of keeping yourself informed and updated across a multitude of topics and are often presented by knowledgeable and entertaining hosts. Once you have a subject in mind, a quick internet or app search will reveal a myriad of options with their own angles and insights on your chosen topic. There are so many aspects that make podcasts not only unique, but an essential part of our media consuming rituals.
No other form of media can combine entertainment, information and portability with such a breadth of subject matters and global availability. Podcasts for business can be tailored to any genre.
Compared to other marketing options, the costs of producing a podcast are relatively low, making it accessible to businesses of all sizes. In addition to being cost-effective, podcasts offer a unique opportunity to engage with potential customers in a way that other marketing channels can’t.
Podcasting for business can help you reach out to new audiences for your business as it builds familiarity. Listeners tend to subscribe to a podcast they like so they can regularly listen. As long as you’re consistent, your audience is likely to continue listening.
Podcast production services can help you reach new audiences for your business as it builds familiarity. Listeners tend to subscribe to a podcast they like so they can regularly listen. As long as you’re consistent, your audience is likely to continue listening.
Sometimes, however, there’s an argument for a more polished and produced podcast; by this we mean time has been spent creating and recording sound effects, there are multiple voices and music is used for dramatic effect.
Podcast production for businesses is a cost effective way of supporting your marketing and PR and a podcast production agency can guide you through the process.
Hiring a professional studio with an engineer and producer to ensure the best possible sound quality and production standards can be a great investment, especially if you’re making a conversation-based programme or panel debate. The last thing you want to worry about is unwelcome noises, intrusions or technical hitches. Studios rates vary depending on location. In Central London budget on around £150 per hour for the studio – an experienced producer is also likely to be around £150 an hour.
Post covid presenters and guests often record from home. This can significantly reduce recording costs as high quality interviews can be recorded thanks to Zoom, video conferencing and even a smartphone recording app.
TYPES OF PODCASTS THAT SHOUT! SPECIALISES IN
A podcast can really be as broad as your imagination or budget but there some formats which are tried and tested and work well for a business and consumer audience.
Host led interview podcasts – typically this would be one or two hosts who chat with one or more guests each episode. This is akin to a radio show.
Round table – We can accommodate as many speakers as required but typically up to four works well
On location – Shout! has a pop up studio which we can bring to your location – this can make the show more dynamic
Re-purposing – we can take content from for example a video and re purpose it into podcast episodes.
DEFINING YOUR PODCAST
- Decide what your podcast is about
- Define who your target listener is
- Find the right podcast format for you
- Work out episode length and frequency
- Name your show
- Plan your episodes’ script and interview questions
- Set Up Your Podcast Production Space
- Record your podcast
- Edit and polish your podcast recording
- Launch, distribute and share your podcast
- Promote Your Podcast & Grow Your Audience
- Repurpose your podcast
OTHER ELEMENTS TO CONSIDER
Artwork: You’ll also need an image or a design for your podcast. This should be a square: 1400×1400 pixels. This thumbnail will accompany your podcast channel, so make sure it’s clear, eye catching, and most importantly includes the name of your podcast.
Upload to Your Host: Upload your file and to your podcasting host. A good host will generate and update your podcast feed automatically, while also providing you with a website where your podcasts can live.
Submit to Directories: Finally, submit your podcast to directories, such as Apple Podcasts, Spotify, Google Podcasts etc so your podcast can be found and enjoyed by people in whatever ways they choose to listen
PROFESSIONAL PODCAST PRODUCTION
Q How much does it cost?
Technically producing a podcast can be free when you do everything yourself but it is worth investing in a professional podcast production agency if you are looking to produce a quality podcast. Most including Shout! charge by time so for studio hire or technician to facilitate remote recording and a producer to ensure the smooth running of the session. For a basic podcast i.e. a presenter and a couple of guests budget from around £750 for a 20 minute episode up to several thousand pounds for a more polished episode.
Q Why use Shout! as your podcast production agency?
All our podcast team are former radio presenters and broadcasters – they understand perfectly the elements you require to create engaging content for your podcast series.
Our team has the technical knowledge to produce quality, seamless audio and we’ve been trusted for decades. Our agency was an early adopter, and we created the first ever Government podcast for the then DEFRA. This was from a high profile event.
Our quality podcasts will help your brand to build a loyal base of listeners that will continue to come back for more
Q How do you podcast video?
Turning your video into a podcast a simple way to make your content go further — without a lot of extra work. You just need to convert it into MP3 or WAV and there is plenty of conversion software out there. Once you have your MP3, download it to your computer.
Now you’re ready to turn the file into a podcast. You may need to edit your audio, since video is visual and not everything will make sense in an audio version. There are several edit programmes which you can use to cut parts out of the audio and you will probably need to add an intro and outro.