Blog Post

Shout! learns a lesson from the Duchess of Cambridge

Shout! spent last week by the sea in Southampton as we helped to secure coverage for Princess Cruises as they launched their new ship Royal Princess. All cruise ships have a Godmother, and Royal Princess was officially named by the Duchess of Cambridge, who cut the rope to break the traditional bottle of champagne on the ship’s hull on Thursday. It was the Duchess’ last solo engagement before the birth of her baby and as one of the world’s most watched women we knew that the naming ceremony was a golden opportunity to get Royal Princess and Princess Cruises in front of broadcast media from across the globe.

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