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Broadcast Media Relations

We specialise in broadcast media relations. In particular we secure high profile, quality, on-air interviews on national, regional and international stations. We also distribute and place video online.

Our strategy is to make life easy for the radio, television and digital journalists we’re selling-in to.    The media relations team have all worked in broadcast in a previous life, so we think like journalists, write like journalists and speak like journalists.

Understanding the sorts of stories, angles and spokespeople that appeal to broadcast journalists is the foundation for all our campaigns, enabling us to deliver your editorial content to the audience you want to reach.

We believe that happiness for clients lies in understanding what they want from the very start of a campaign.   We ask you choose which two of five elements are most important to you:

  • The number of interviews secured
  • The quality of the station
  • The number of brand mentions
  • The number of key messages communicated
  • The audience reach

We’ll also want to know what your top 3 key messages are and whether you have a wish list for where you’d most like your spokesperson to appear.   This information helps us craft a story that will best get you there.    Often we will write several versions of a story, each one aimed at a different broadcaster and in their own particular style.

Broadcast Media Relations Services

More news and lifestyle websites than ever before want video content. We can help you reach the audience most relevant to your brand or clients with our guaranteed editorial coverage.

Around 90% of UK adults tune in to radio every week. We can help you reach this audience with our creative and targeted radio media relations campaigns.  

Television media relations is often considered to be the icing on the cake. Clients love TV because of its massive audiences and influence. As former broadcast journalists, securing opportunities for clients on television is one of our greatest strengths. 

Related Work

AIA: ALARM Survey 2018

Shout! supported James Reed PR with a broadcast campaign for their client the Asphalt Industry Alliance (AIA) and their annual ALARM survey that they use to evaluate the quality of local roads.

See full case study >