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Spokesperson Training

Our media training aims to make your spokesperson an accomplished and confident performer – one that television broadcasters will want to invite back.  

Personalised just for you

We offer tailor made media training courses in television, radio, print and social media. There are two main goals to our media training: learning how to communicate key messages effectively, at the same time as giving journalists the content they seek; one is pointless without the other.  This will help your spokesperson generate maximum impact from every interview they do.       

Knowledge and expertise

Our media training knowledge is immense, based on many years’ experience as broadcast journalists and public relations professionals – in our view, the perfect foundation for successful media training.

We know all the tricks and traps that journalists use to elicit information spokespeople don’t want to impart with,  including the ‘innocent’ head nodding waiting for someone to fill air and say the one response they didn’t want to go out on air or in print.

Between us we have trained thousands of delegates and organisations, with bespoke media training, fine-tuned to their specific needs.  This ranges from senior CEOs of FTSE 100 companies and founders of start-ups, to charities and NGOs.

We work to your aims

One size most definitely doesn’t fit all, which is why our training programmes are always individually tailored. Each spokesperson comes to us with their own very specific needs;  this could be confidence building or quite the opposite, when we try and discourage arrogance or contempt, characteristics which are quickly picked up by the audience or reader.

Our courses are largely practical, using trainers experienced in journalism and PR, alongside professional technical people.  Spokespeople take part in multiple interviews, each one followed by in-depth feedback and analysis.    We can train in our own studio, a partner studio or on location.

We can help you:

  • Understand and deliver the types of stories journalists want to hear
  • Identify and deliver your key messages in media friendly soundbites
  • Present yourself to best effect for camera
  • Read and adapt your body language and tone of voice
  • Prepare for specific interviews, live, pre-recorded and in print
  • Turn a negative story into positive messaging

Following the training we provide you with a copy of all the recorded interviews and with print, a written quote or short article, based on an interview done in the training. We give you a written report on each delegate containing observations and tips.

For more information, or to get a quote, please contact us on 020 7240 7373. Or email hello@shoutcommunications.co.uk to request a copy of our media training brochure and sample schedules.

“The Shout! team’s broadcast training sessions are an absolute must for any spokesperson who is going to appear on TV or radio. Covering the basics, from what to wear and how to sit, right up to how to answer the trickiest of questions, Shout!’s sessions have provided our clients with the confidence to go into a studio and absolutely nail it. I can’t recommend them highly enough.”
Claire Ayles, Co-found of Eleven Hundred Agency ”

Related Work

Chris Packham's BioBlitz

Shout! Communications supported TV presenter and naturalist Chris Packham directly with the launch of his independent wildlife survey. 

See full case study >