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Who we are


Shout! Communications is a specialist broadcast PR agency based in London. We work with PR agencies, brands, companies, organisations and charities providing quality broadcast PR services. That means everything you need to get a PR story on-air.

Former broadcast journalists, Catherine Bayfield and Keren Haynes, lead the team, all of whom are experts in their field.

From guaranteed media relations and podcasts, to video production and media training, we are perfectly placed to promote our clients on television, online and radio.

If we had to pick out three adjectives to describe ourselves we’d say:   journalistic, hardworking and friendly.  Invited to expand on this we’d like to think, when it comes to securing coverage, we’re really ambitious;  our production standards are of the highest; and  we always go that extra mile  for a client.

Some Of Our Clients





Our Story

Shout! Communications was founded in 2003 by broadcast journalists who had worked in national radio and television at senior levels. That heritage sets the tone for the agency and as a result, many of the extended team have come to us with broadcast journalism experience.

Founders Keren Haynes and Catherine Bayfield (top row below, at various stages in their career) worked in radio and television news and programming at senior levels, before moving into broadcast PR.   Keren finished her journalism career with a report on Radio 4’s Today programme.   Before joining the BBC’s business journalist as a Senior Broadcast Journalist she was a News Editor at ITN, has worked as a reporter at Sky News and also held jobs as a producer and news reader.  She worked abroad for five years in the Middle and Far East.

Catherine’s credentials include working as a senior Output Producer at what was GMTV, the predecessor of ITV’s Good Morning Britain.   Before that she was Head of Planning at London Tonight and has produced broadcast stalwarts such as Richard Littlejohn on Sky News and Dr Hilary Jones on ITV.   The two founders met when they were training to be radio journalists, more years ago than either will admit to.

Having been the journalists, editors and producers we now pitch to,  the team at Shout! Communications is perfectly placed to secure the quality and quantity coverage you and your clients require.  We understand what stories will appeal to broadcasters and how to package them in a way to ensure they make air. Needless to say, our contacts within the industry, are excellent.

After offices in Covent Garden and Bloomsbury, on Keren’s old stamping ground near ITN, we have embraced the virtual office.  Instead of bricks and mortar we are investing in state of the art, portable equipment.  Our pop up radio studio can broadcast from anywhere.  Like the national broadcasters who we are mirroring, we are flexible, nimble and cost-effective.   Read more about our services here https://shoutcommunications.co.uk/what-we-do/.     


Catherine and Keren, top row. We like to employ people with a proven interest in broadcast PR.


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Related Work

AIA: ALARM Survey 2018

Shout! supported James Reed PR with a broadcast campaign for their client the Asphalt Industry Alliance (AIA) in March 2018. This was the third year we had supported them with the release of the Annual Local Authority Road Maintenance (ALARM) survey.

Read full case study >