Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

Given latest developments around Coronavirus, and the government encouraging people to work from home if they can, our programme of workshops will be delivered by Webinar.   To get joining instructions please email Fay@shoutcommunications.co.uk

 
02
Apr
Broadcast PR and Coronavirus - Webinar
In less than a month broadcast PR, like the rest of the world, has been turned on its head.   But despite what seems like blanket coverage about the COVID-19 pandemic there are STILL opportunities on radio and television for PR clients. Tune into our webinar to find out what sort of stories and guests most appeal to broadcasters in the current climate.  We’ll explain how interviews are facilitated and why you should be considering broadcast PR right now. We’ll also share with you some of our recent successful campaigns, proof of the pudding in the eating. This free webinar is for people who:
  • PR agency staff and inhouse comms teams
  • Any brand that would ordinarily benefit from broadcast PR
  • Comms people working at home needing a bit of stimulation
There will also be an opportunity to ask questions and discuss particular campaigns or sectors in general.
When: 2nd April 2020
RSVP Now
 
16
Apr
Dissection of a Broadcast PR Campaign
Based on our own experience, we demonstrate how to secure some of the very best coverage on TV, online and on radio. Using a range of case studies, we break down the key elements of some successful broadcast PR campaigns we’ve been involved with – the highs and the lows!  The stories we show case range from all-singing and dancing campaigns, that involve radio, television and video to more simple, straight forward single media ones.
When: 16th April 2020
RSVP Now
 
30
Apr
10 Steps to Broadcast PR Heaven
Securing coverage on TV and radio can seem overwhelmingly difficult. Find out how to maximise on air opportunities in our one hour seminar. The workshop will give a broad overview as to what works – and what doesn’t!  We’ll consider radio days, selling in to television and how video production can be used to enhance a campaign. The workshop also  looks at the sorts of stories broadcast journalists love, suitable spokespeople, packaging up a story so it’s broadcast ready and much more. There’ll be lots of tips and for those who’ve not been in a radio studio before, and a look round our studio.
When: 30th April 2020
RSVP Now
 
14
May
The Value of Video in PR
It’s emotive, engaging and ultimately easy to consume – no wonder video is one of the most influential mediums we have in PR.   The challenge is to make any investment in video as valuable as possible. This workshop looks at the different ways you can harness video to maximise this asset, including:
  • B-Roll for television
  • Online video packages that can be seeded online
  • Video for social media
Using real examples, we will look at the requirements and benefits of these different styles of video. We hope you’ll leave the workshop with lots of ideas for how you might use video in your next PR campaign.
When: 14th May 2020
RSVP Now
 
28
May
PR Podcasts – The Basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available, the quality has arguably never been higher, and the market has become much more commercialised. But with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast: content, optimum duration, sound effects and music. We’ll also give you an overview of how to get your podcast in the spotlight. 82% of podcasts are downloaded from iTunes but there are things you can do to make your podcast stand out from the others.
When: 28th May 2020
RSVP Now
 
11
Jun
Using Celebrities and Third Parties in Broadcast PR
Thinking of using celeb or third party spokesperson in your next campaign?  This workshop takes an in depth look at what you can expect when you hire a spokesperson… and what will be expected of you. We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging one.  Using real campaign examples we’ll  explain how you can get the most out of whoever’s fronting your campaign.  We’ll even share our spokesperson contract with you.
When: 11th June 2020
RSVP Now
 
25
Jun
Including Broadcast in a New Business Proposal

In our experience, getting coverage on television or radio is often the icing on the cake for a client, but when it comes to budgets it can be dismissed as an unaffordable “extra”. This workshop will highlight some of the many broadcast PR options available and how they can add fantastic value for money when used efficiently.  

 

We’ll discuss costs, case studies and how to maximise ROI.   Options include radio days, TV and online sell-ins, PR video production, streaming, technical services and media training.  You’ll leave the workshop with a list of questions to ask clients considering broadcast – as well as some of the answers for questions they will ask you.

When: 25th June 2020
RSVP Now