*COVID-19 - Click here to see how we are working during the coronavirus pandemic.

Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

Given latest developments around Coronavirus, and the government encouraging people to work from home if they can, our programme of workshops will be delivered by webinar.   To get joining instructions please email Fay@shoutcommunications.co.uk

To watch recordings of our previous webinars, click here: https://www.youtube.com/playlist?list=PLYcw96vbp_Xr4w0Fg5qN6ueXXv7ZgNJt0

 
09
Jul
10 Steps to Broadcast PR Heaven
Securing coverage on TV and radio can seem overwhelmingly difficult but even more so at the moment with Coronavirus dominating the news bulletins.   Find out how to maximise on air opportunities in our one-hour seminar. The workshop will give a broad overview as to what works – and what doesn’t, reflecting the latest developments in broadcast as a result of the pandemic.    We will give you and honest and frank advice about what television and radio journalists are looking for now.   You may be pleasantly surprised that there are more opportunities than you might have thought.    We’ll consider radio days, selling into television and how this is possible while working from home. There’ll be lots of tips for those who’ve not done remote broadcast coverage before.
When: 9th July 2020
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23
Jul
Including Broadcast in a New Business Proposal
In our experience, getting coverage on television or radio is often the icing on the cake for a client.   Influential and far reaching, broadcast editorial coverage is often the most valued part of a PR campaign. This workshop highlights possible broadcast PR options available, from radio days and TV sell-ins, to video and podcast production and media training.    We ask the questions clients may ask you about what they should expect - and we give you the answers to them.   That means next time you discuss the possibility of including broadcast in a campaign you'll come across as very well informed. We will discuss these options against the background of Coronavirus,focusing on what it takes to secure the best coverage within such a busy news agenda. You’ll go away from the webinar with a checklist of questions to ask clients and, we hope, an enthusiasm for all things broadcast.
When: 23rd July 2020
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06
Aug
Dissection of a Broadcast PR Campaign
Based on our own experience, we demonstrate how to secure coverage on TV, radio and online.   Using a range of different case studies, we break down the key elements to some of our recent successful broadcast PR campaigns. The case studies reflect different budgets and areas of broadcast PR - from a story involving all our services to one based on just a radio day.
When: 6th August 2020
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20
Aug
PR Podcasts – The Basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available, the quality has arguably never been higher, and the market has become much more commercialised. But, with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast including content, optimum duration, sound effects and music. And we'll look at what to do with your podcast, once it's finished and ready to be found.
When: 20th August 2020
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03
Sep
Using Celebrities and Third Parties in Broadcast PR
Thinking of using a celebrity or third-party spokesperson for your campaign during COVID-19?  This workshop takes a look at what you can expect when you hire a spokesperson… and what will be expected of you. The webinar will include hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging one.   Using real campaign examples, we’ll explain how you can get the most out of whoever’s fronting your campaign.  We’ll even share our spokesperson contract with you. The current news agenda is creating some challenges in terms of securing coverage, but choosing the right spokesperson to front your campaign could make all the difference.
When: 3rd September
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17
Sep
The new broadcast landscape
Even before Coronavirus there were radical changes being made in radio and television.   Mainly they’re to do with money, or lack of it.  In the commercial radio sector stations are being swallowed up by big parent companies.   And the BBC is on a long term, on-going programme to cut back and save budget.
Since the COVID-19 pandemic the broadcast landscape has changed again.  Guests are still prevented from going into studios and interviews via Skype and Facebook have become the norm.
So what does this mean for broadcast PR?  We believe the answer is a mix of further challenges amongst which there are many opportunities.
Join us for this informal workshop, via Zoom.
When: 17th September 2020
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01
Oct
In the mood for broadcast?
Do you have clients who are interested in seeing their companies on television and radio?  Or perhaps they fancy taking editorial control with their own podcast series or online videos?
Our online workshop will talk through the basics of broadcast PR....what vehicles are available to get a brand on-air.   We will cover radio days, TV coverage, online video and podcast production - and media training.  Anticipating questions you, as the PR professional are likely to be asked, we try to give you some of the answers.
This is topline stuff to hopefully inspire you to talk to clients (and bosses) about what might be possible.
When: 1st October 2020
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15
Oct
Zoom broadcast media training taster
This is a try before you buy mini session.  Even before the Coronavirus pandemic we were successfully delivering media training to clients, mainly those who had spokespeople in different countries and didn’t want the expense of flying them into London.  Since lockdown however, we’ve done even more.
We believe the best spokespeople combine what the journalists wants from an interviewee with an effective communication of key messages.  And that’s the main aim of our media training.
Training remotely works best on a 1:1 basis, although we can stretch to a couple of people.   For this taster session all attendees can participate in the short theory section, but then we will ask just a couple of people to get in the digital hot seat, to participate in a live interview and feedback.
When: 15th October 2020
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