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Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

Given latest developments around Coronavirus, and the government encouraging people to work from home if they can, our programme of workshops will be delivered by webinar.   To get joining instructions please email hello@shoutcommunications.co.uk

To watch recordings of our previous webinars, click here

 
18
Feb
Small Talk with Times and talkRADIO show biz Editor
  You get 40% more coverage if you have a celebrity brand ambassador fronting your broadcast campaign.  That’s the percentage we’ve concluded having analysed the television and radio coverage we secured for clients during 2020. But how do you choose the right one?   Our speaker is Johnny Seifert  and he will talk about what the shows he produces look for in a celebrity spokesperson.   We all know that names fall in and out of favour.   So get the latest information in our one hour free event on Thursday 18th Feb at 11am on Zoom. Email hello@shoutcommunications.co.uk to book a place. Read more about celebrity brand ambassadors in our blog on the subject.  Click here.
When: 18 Feb
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25
Feb
10 Steps to Broadcast PR Heaven 
Broadcast coverage is often seen as the icing on the cake in a PR campaign.   It’s difficult to secure, but the glory of appearing on radio and television is going to keep a client smiling for a long time.     The current busy news agenda, with Coronavirus and Brexit still dominating the headlines, has brought about obvious challenges, but the broadcast opportunities are still there for stories presented in the right way.       Our one-hour online workshop will give an overview as to what those opportunities are.   We’ll consider what broadcast journalists look for in a story and what’s needed to get the content on-air.      We’ll be talking about radio days, TV coverage, video and podcast production and the importance of media training.
When: 25th February 2021 1630-1730
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11
Mar
PR Podcasts – The Basics
This workshop will look at the basics of producing a PR or corporate podcast.   In our view podcasts are having something of an overdue renaissance. There have never been so many available and the quality has arguably never been higher.   But, with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast including content, optimum duration, sound effects and music.  We’ll also examine what you can do to promote your podcast, once it's finished and ready to be found. 
When: 11th March 2020 1630-1730
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25
Mar
Dissection of a Broadcast PR Campaign
Based on our own experience,  we demonstrate a dissection of a broadcast PR campaign.   In essence this means talking through how  we secure coverage on TV, radio and online. Using a range of different case studies, we break down the key elements to some of our recent, successful broadcast PR campaigns. The case studies reflect different budgets and areas of broadcast PR.  This ranges from an all-singing and dancing multimedia campaign, to a single service radio day, with optional TV.
When: 25 March
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08
Apr
The New Broadcast Landscape

The broadcast landscape has changed dramatically in the last year.  Even before Coronavirus there were radical changes being made in radio and television.   They were mainly to do with money, or lack of it. In the commercial radio sector stations are being swallowed up by big parent companies. And the BBC is on a long term, on-going programme to cut back and save budgets. 

 

Since the COVID-19 pandemic the broadcast landscape has changed again. Guests are mostly still  doing interviews remotely, over Skype, Zoom and FaceTime.     

 

So, what does this mean for broadcast PR? We believe the answer to this is a mix of further challenges amongst which there are many opportunities.  

 

When: 8 April
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22
Apr
Using Celebrities and Third Parties For A Broadcast PR Campaign
Thinking of using a celebrity or a third party spokesperson in your next campaign?   Without question such a strategy will result in more coverage on television and radio.   We estimate you can expect at least 40% MORE opportunities. This workshop takes an in depth look at what you can expect when you hire a spokesperson and what will be expected of you.   We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging one. Using real campaign examples we’ll  explain how you can get the most out of whoever’s fronting your campaign.  We’ll even share our spokesperson contract with you.
When: 22 April
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