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Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

Given latest developments around Coronavirus, and the government encouraging people to work from home if they can, our programme of workshops will be delivered by webinar.   To get joining instructions please email hello@shoutcommunications.co.uk

To watch recordings of our previous webinars, click here

 
28
Jan
In the mood for broadcast?
Do you have clients who are interested in seeing their companies on television and radio?  Or perhaps they fancy taking editorial control with their own podcast series or online videos?  Our digital workshop will talk through the basics of broadcast PR....what vehicles are available to get a brand on-air.   We will cover: radio days, TV coverage, video and podcast production and media training.    The goal is to anticipate questions you, the PR professional, are likely to be asked by your clients or boss…then provide you with the answers.     This is topline stuff to hopefully inspire you to talk to clients (and, if you’re inhouse, bosses) about what might be possible for your future PR campaigns.
When: 28th January 2021 1630-1730
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11
Feb
Zoom broadcast media training taster
This is a try before you buy mini session.  Even before the Coronavirus pandemic we were successfully delivering media training to clients via Zoom.   Predominantly this was for clients who had spokespeople in different countries and didn’t want the expense or inconvenience of flying them into London.  Since lockdown however, we’ve done even more.  We believe the best spokespeople combine what the journalist wants from an interviewee with an effective communication of key messages.  And this is reflected in our media training.  Training remotely works best on a 1:1 basis, although we can stretch to a couple of people.   For this taster session all attendees can participate in the short theory section, but then we will ask just a couple of people to get in the digital hot seat, to participate in a live interview and feedback.
When: 11th February 2021 1630-1730
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25
Feb
10 Steps to Broadcast PR Heaven 
Broadcast coverage is often seen as the icing on the cake in a PR campaign.   It’s difficult to secure, but the glory of appearing on radio and television is going to keep a client smiling for a long time.     The current busy news agenda, with Coronavirus and Brexit still dominating the headlines, has brought about obvious challenges, but the broadcast opportunities are still there for stories presented in the right way.       Our one-hour online workshop will give an overview as to what those opportunities are.   We’ll consider what broadcast journalists look for in a story and what’s needed to get the content on-air.      We’ll be talking about radio days, TV coverage, video and podcast production and the importance of media training.
When: 25th February 2021 1630-1730
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11
Mar
PR Podcast – The Basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available and the quality has arguably never been higher.   But, with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast including content, optimum duration, sound effects and music.  We’ll also examine what you can do to promote your podcast, once it's finished and ready to be found. 
When: 11th March 2020 1630-1730
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