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Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

Given latest developments around Coronavirus, and the government encouraging people to work from home if they can, our programme of workshops will be delivered by webinar.   To get joining instructions please email Fay@shoutcommunications.co.uk

To watch recordings of our previous webinars, click here: https://www.youtube.com/playlist?list=PLYcw96vbp_Xr4w0Fg5qN6ueXXv7ZgNJt0

 
12
Nov
10 steps to broadcast PR heaven
Broadcast coverage is often seen as the icing on the cake in a PR campaign.   It’s difficult to secure, but the glory of appearing on radio and television is going to keep a client smiling for a long time. The current busy news agenda, with Coronavirus and Brexit still dominating the headlines, has brought about obvious challenges, but the broadcast opportunities are still there for stories presented in the right way. Our one-hour online workshop will give an overview as to what those opportunities are.   We’ll consider what broadcast journalists look for in a story and what’s needed to get the content on-air. We’ll be talking about radio days, TV coverage, video and podcast production and the importance of media training.
When: 12th November 2020
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26
Nov
PR podcasts – the basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available and the quality has arguably never been higher. But, with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast including content, optimum duration, sound effects and music. We’ll also examine what you can do to promote your podcast, once it's finished and ready to be found.
When: 26th November 2020
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10
Dec
Dissection of a broadcast PR campaign
Based on our own experience, we demonstrate how to secure coverage on TV, radio and online. Using a range of different case studies, we break down the key elements to some of our recent successful broadcast PR campaigns. The case studies reflect different budgets and areas of broadcast PR - from an all-singing and dancing multimedia campaign, to a single service radio day, with optional TV.
When: 10th December 2020
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