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Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or  communications teams.  From June 2021 we are offering these to you in-house.   

Choose a course from any of those listed below and email hello@shoutcommunications.co.uk to organise a date. 

Given on-going restrictions around Coronavirus, and the government encouraging people to work from home if they can, our programme of workshops will be delivered on Zoom for the time being.

Minimum of 6 participants required.

To watch recordings of our previous webinars, click here

For more details about outsourcing broadcast PR, click here.

 
01
Jan
The Perfect Broadcast Spokesperson
Willing, opinionated and entertaining.  Just some of the qualities needed for a spokesperson appearing on radio and television.   Broadcast journalists expect excellent spokespeople who can accommodate live and pre-recorded interviews and the pressure that involves. But of course, it’s not just about what the journalist wants; the perfect spokesperson will be able to answer this AND weave in their key messages and brand mentions. Most corporate spokespeople are media trained before appearing on-air, but our one-hour workshop gives you some of the theory behind the practise.
When:
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01
Jan
Pitching Broadcast PR To Clients
In our experience, getting coverage on television or radio is often the icing on the cake for a client.  However, when it comes to budgets it can be dismissed as an unaffordable “extra”. This workshop will highlight some of the many broadcast PR options available and how they can add fantastic value for money when used efficiently. We’ll discuss costs, case studies and how to maximise ROI.   Options include radio days, TV and online sell-ins, PR video production, streaming, technical services and media training.  You’ll leave the workshop with a list of questions to ask clients who considering broadcast.  We'll also give you the answers for questions they will ask you.  
When:
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01
Jan
In The Mood For Broadcast PR
Are your clients interested in seeing their companies on television and radio?  Or perhaps they prefer to take editorial control with their own podcast series or online videos? Our digital workshop will talk through the basics of broadcast PR.  In particular we will look at the different vehicles available to get a brand on-air.  We will cover radio days, TV coverage, video and podcast production and media training.   The goal is to anticipate questions you, the PR professional, are likely to be asked by your clients or boss, the provide you with the answers. This is top line stuff to hopefully inspire you to talk to clients (or, if you're inhouse, your boss) about what might be possible for your future PR campaigns.

When:
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01
Jan
PR Podcasts, the Basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available and the quality has arguably never been higher. But, with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast including content, optimum duration, sound effects and music. We’ll also examine what you can do to promote your podcast, once it's finished and ready to be found.
When:
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01
Jan
Dissection of a Broadcast PR Campaign
Based on our own experience, we demonstrate how we secure coverage on TV, radio and online. We use a range of different case studies,  breaking down the key elements to some of our recent, most successful broadcast PR campaigns. The case studies reflect different budgets and areas of broadcast PR.  From an all-singing and dancing multimedia campaign, to a single service radio day, with optional TV.  
When:
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01
Jan
Using Celebrities And Third Parties For A Broadcast PR Campaign
Thinking of using a celebrity or a third party spokesperson in your next campaign?   Without question such a strategy will result in more coverage on television and radio.   We estimate you can expect at least 40% MORE opportunities. This workshop takes an in depth look at what you can expect when you hire a spokesperson and what will be expected of you.   We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging one. Using real campaign examples we’ll  explain how you can get the most out of whoever’s fronting your campaign.  We’ll even share our spokesperson contract with you.  
When:
RSVP Now
 
01
Jan
The Perfect Broadcast PR Spokesperson
Willing, opinionated and entertaining.  These are just some of the qualities radio and television journalists value in spokespeople.   Broadcast journalists expect excellent interviewees who can cope with the pressures of  live and pre-recorded interviews. But of course, it’s not just about what the journalist wants.  The perfect spokesperson will be able to do what the journalist wants  AND weave in their key messages and brand mentions. Most corporate spokespeople are media trained before appearing on-air, but our workshop gives you some of the theory behind the practice.  
When:
RSVP Now
 
01
Jan
Using Celebrities and Third Parties
Thinking of using a celebrity or a third party spokesperson in your next campaign?   Without question such a strategy will result in more coverage on television and radio.   We estimate you can expect at least 40% MORE opportunities. This workshop takes an in depth look at what you can expect when you hire a spokesperson and what will be expected of you.   We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging one. Using real campaign examples we’ll  explain how you can get the most out of whoever’s fronting your campaign.  We’ll even share our spokesperson contract with you.
When:
RSVP Now
 
01
Jan
Ten Steps To Broadcast PR Heaven
Broadcast coverage is often seen as the icing on the cake in a PR campaign.   It’s difficult to secure, but the glory of appearing on radio and television is going to keep a client smiling for a long time. The current busy news agenda, with Coronavirus and Brexit still dominating the headlines, has brought about obvious challenges, but the broadcast opportunities are still there for stories presented in the right way. Our one-hour online workshop will give an overview as to what those opportunities are.   We’ll consider what broadcast journalists look for in a story and what’s needed to get the content on-air. We’ll be talking about radio days, TV coverage, video and podcast production and the importance of media training.
When:
RSVP Now