Tips, thoughts and the latest happenings in broadcast PR and general PR.   The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.

26. Aug 2014

We’ve all been there. You’ve just come back from the shoot and the rushes are looking great but as you sit down with your editor to put together your Oscar-worthy masterpiece it’s not quite coming together as you’d hoped.

18. Aug 2014

Often to make a good video, you simply need a good story. But if you’re not satisfied with just a great narrative (or maybe you don’t have one!) then some of the current video production trends out there could give your video the boost it needs to be watched and shared by your target audience.

4. Aug 2014

In terms of broadcast PR a successful interview is a fine balance between giving the journalist what they want at the same time as promoting your brand or product.

28. Jul 2014

We’ve all seen them, and most probably all shared them. Over the last 10 years or so, viral videos have taken the Internet by storm. With over 700 videos shared on Twitter each minute, and 500 years of YouTube videos watched every day on Facebook, viral videos continue to amass millions of views at an incredibly fast rate.

21. Jul 2014

Recognise this scenario? You’ve come up with a cracking campaign idea, you’ve got the perfect spokesperson, coverage has been going well, but your video isn’t delivering.

14. Jul 2014

As most PR professionals know, getting a story placed on television, radio or online often takes a lot of effort.

7. Jul 2014

Broadcast PR can result in some fantastic results for brands, companies and organisations – but competition for air time is tight and opportunities are hard won.

30. Jun 2014

The World Cup, Wimbledon and Glastonbury…there’ve been plenty of distractions recently to stop you pondering on the rest of the year.

23. Jun 2014

We all know that working in communications doesn’t mean working 9 till 5, but no one wants to be in the office any longer than necessary – especially during these lovely summer evenings.