Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
The World Cup, Wimbledon and Glastonbury…there’ve been plenty of distractions recently to stop you pondering on the rest of the year.
We all know that working in communications doesn’t mean working 9 till 5, but no one wants to be in the office any longer than necessary – especially during these lovely summer evenings.
Even though many companies are set to increase their PR budgets this year, a number are still having to make do with a smaller PR investment – but that doesn’t mean you can’t get a great return from your broadcast PR activities.
If you’re new to the PR video game and don’t have a clue where to begin, don’t fret.
The concept is sometimes overused by the PR industry, but good surveys still work well as a means to generate “news” and secure broadcast PR coverage, particularly on radio.
Think about the last corporate video you watched. Were you gripped to your seat, engaged and entertained or did you turn it off half way through because – to be frank – it was pretty dull?
These days broadcast newsrooms are often resource-poor, so the more you can you can do to make the life of a journalist easier, the better the chances of getting your story on air.
Securing coverage on radio and television is tricky, but if you can think like a journalist you stand a much better chance of pulling it off.
When it’s successful, broadcast PR can change fortunes. It’s influential, credible and persuasive.