Blog Post

Why you need to film your PR event

So the big night is finally here… the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you don’t have a video team to capture the event. Oh well, right? I’m afraid not. Here are just a few reasons why you are missing a trick not involving video your campaign.

Reaches a wide audience


Modern consumers are looking for more than a just a shallow brand plug – they want an engaging, interactive experience that provokes dialogue. With online video anyone can comment and share an event with their friends, transforming it from a short-lived PR stunt to something with longevity and lasting appeal. You could think about commissioning social media teasers and short videos pieces in the run up to the event to generate interest and maximise impact on the day. Shout!’s expert knowledge of video production enables us to create video that’s specifically designed to be shared via social media. The useful thing about promoting your event with a video on social networks is that it is quantifiable. You will know precise view counts, retweets, shares and likes you have drummed up – this is an accurate alternative to those slightly woolly AVE figures.

Good value for money

Like the sound of it so far but worried it might blow your budget? Fear not! Shout!’s video production provides excellent value for money. If you’ve already gone to the trouble of booking a celebrity, hospitality and an event space, then it would be a waste not to make the most of the resources and have the event filmed too. So don’t let budget hold you back from a killer campaign.


More Blog Posts

Big Talk audience
24. May 2024
For our Big Talk event in May 2024, we were joined by over 100 PR and communications professionals to, metaphorically, spend a day in the life of the BBC.    Gain an insight into BBC Sounds, The One Show and Morning Live, as heard by Shout! Communications broadcast consultant Marta Malagon Manas. Director of BBC [...]
RAJAR logo
16. May 2024
More people are listening to the radio than ever before.   In fact we listened for over one billion hours in the first three months of 2024. That’s according to RAJAR, the organisation that measures radio audiences in the UK.   It’s latest quarterly figures  (for Q1 2024)shows that 49.9 million people tune into radio each week [...]
people on a zoom call
19. Apr 2024
There've been a lot of changes for BBC Local Radio in recent months, which have included redundancies and job cuts.   Programme wise some stations have been bandied together so at certain times of the day one show is multi-cast over multiple radio stations.  A lot has happened, so we were delighted that our latest [...]