Blog Post

Why you need to film your PR event

So the big night is finally here… the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you don’t have a video team to capture the event. Oh well, right? I’m afraid not. Here are just a few reasons why you are missing a trick not involving video your campaign.

Reaches a wide audience

Quantifiable

Modern consumers are looking for more than a just a shallow brand plug – they want an engaging, interactive experience that provokes dialogue. With online video anyone can comment and share an event with their friends, transforming it from a short-lived PR stunt to something with longevity and lasting appeal. You could think about commissioning social media teasers and short videos pieces in the run up to the event to generate interest and maximise impact on the day. Shout!’s expert knowledge of video production enables us to create video that’s specifically designed to be shared via social media. The useful thing about promoting your event with a video on social networks is that it is quantifiable. You will know precise view counts, retweets, shares and likes you have drummed up – this is an accurate alternative to those slightly woolly AVE figures.

Good value for money

Like the sound of it so far but worried it might blow your budget? Fear not! Shout!’s video production provides excellent value for money. If you’ve already gone to the trouble of booking a celebrity, hospitality and an event space, then it would be a waste not to make the most of the resources and have the event filmed too. So don’t let budget hold you back from a killer campaign.

Longevity

More Blog Posts

lbc , heart, capital and classic fm logos
2. May 2025
This month we’ve met with Joe Hawkins, a broadcast journalist at Global. He is one of a team of 20 working predominantly on LBC News – which offers a rolling news output – and across news bulletins on other Global stations like Heart, Capital and Classic FM. Joe is a journalist, producer of the weekday [...]
classical statue holding a laptop
15. Apr 2025

The media landscape is always evolving, but digital technology has changed it in a dramatic way.
When it comes to broadcast in particular, the impact of digital has been significant in the sense that content is no longer made to be broadcast on one platform only. In fact, when producing an interview, journalists will consider whether it can be consumed and understood without the need of watching the entire programme. In other words, can it be clipped for social media?
A good media spokesperson has to be an expert in their field, capable of interacting with journalists in a calm and confident manner. However, they also need to be aware of what the media landscape looks like and what it requires from them.

People using social media on their phones
8. Apr 2025

While there are countless ways to engage with an audience on social media, one of the most powerful forms of content is video. With its ability to captivate, inform, and entertain, video production has emerged as a key driver in social media engagement.
In this blog, we’ll explore how video production is revolutionising social media engagement, the reason why it works so well, and how you can leverage video to enhance your social media success going forward.