Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
As more people look to their Smartphones and Tablets for interaction, online video is becoming increasingly important platform to consume media.
You might not feel inspired by the word corporate, but video is an increasingly popular way of communicating corporate messaging and corporate video certainly doesn’t have to be boring.
In terms of broadcast PR a successful interview is a fine balance between giving the journalist what they want at the same time as promoting your brand or product.
There’s never been such a good time to use B-roll to promote a PR campaign on TV. By B-roll we mean up to ten minutes of roughly edited video pictures, produced by companies like Shout! Communications, and given to broadcasters free of charge and any copyright issues in the hope it will be used to promote a particular story.