Lost for words. We’ve all been there at some time or other. But how much more excruciating is it to do it on air. Last week Green party leader Natalie Bennett was in just that situation when she succumbed to what she described as “mental brain fade”, during an interview on LBC radio with presenter Nick Ferrari.
Ferrari, polite but quick to spot the first sign of weakness in his guest, was never going to let his interviewee off lightly. The more she stumbled the more he probed. The more he probed the more she stumbled.
The interview was a disaster and a seemingly intelligent, capable journalist turned politician was made to look foolish, with a poor grasp of her party’s policies. Not good for anyone’s reputation, let alone a political party leader two months away from a General Election.
So let’s learn a lesson from someone else’s mistakes and ask ourselves: what can you do to prevent yourself, or your spokesperson, ending up in a similar car crash of an interview