Think local for regional campaigns or for a radio day. Regional broadcasters, both BBC and commercial, will be looking for the local hook. This could be as simple as a spokesperson from the area, regional statistics or a topic that will appeal to the target audience of that region. Shout! recently targeted regions which have ports and islands in order to secure coverage for National Ferry Fortnight, as we knew the story was more likely to be of interest to listeners in those regions.
As a general rule, less is more for broadcast, so a really good story should be clear, succinct and still include the key elements above.
Try to consider the following key question before pitching a story.
- Who is this story for?
- Why should they care?
- What will they learn?
- Where is it taking place?
- When is it happening?
- How should the audience respond?
These questions should lead to you identifying the key points of a story. For more tips on garnering broadcast PR exposure, download our free media relations guide: Maximise PR coverage for your brand on TV, radio and online.