Blog Post

The icing on the media relations cake – the trick that will help you secure the best broadcast PR coverage

Outside Broadcast trucks

Helicopter filming

Great visuals but the story has to be a “must-have” for a broadcaster to commission their own aerial shots. Give them some B-roll, though, and you’ll find PR generated helicopter filming is often well received. Drones – remote controlled flying cameras – are a new and good alternative for getting aerial pictures. Hour for hour, they’re a lot cheaper than a helicopter although they are very sensitive to weather conditions.

A good example of this was the arrival of Princess Cruises’ new ship; broadcasters focused on the God Mother, the Duchess of Cambridge so wouldn’t have gone to the expense of hiring a helicopter but a lot of them used the footage we provided which made for lovely visuals. Check out the coverage below:

Specialist filming such as night-vision or under-water filming

Not often used, but when they are, it can be costly. As with helicopter filming, if it’s not a “must-have” the filming won’t happen unless it comes from a PR agency. A sharks’ tea party for example, at the London Aquarium, would not have had the impact it did without the under-water filming. See the video below:

Specialist equipment, such as cherry pickers (to enable filming from a height)

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