Follow these steps and although you can’t GUARANTEE the result it’s as close to a guarantee as you’re going to get in PR.
To further your chances of getting B-roll aired, it’s worth identifying the different ways journalists want to use it. For a start it can be incorporated into a package in which the journalist mixes footage they’ve shot themselves or sourced from library. It can also be offered alongside a guest for a live “sofa” slot.
Often broadcasters will use relevant moving pictures in the background on the set; we had a chef, for example, who was doing a live slot on a breakfast show and the broadcaster requested footage of him cooking to be used in that way.
The odds of a B-roll getting used have dramatically increased over recent years as websites, and online content distributors, have become more able to edit. So it’s not just TV news channels that will take your B-roll, but there are other outlets too. PA multimedia , for instance, prefers B-roll to an edited package as do newspaper websites like the Guardian and Telegraph TV.
Other, often smaller websites prefer a finished product in which case the B-roll material can be re-edited into a video package lasting around 1.30 – 2.00. This is a very cost effective way of maximising value from B-roll material.
B-roll we produced for The Big Tick Project, was used on many mainstream news broadcasts. They interviewed Chris Packham who fronted the campaign, but they used clips from our B-roll alongside too.
The B-roll meanwhile was re-editing into a package which featured on several websites including The Mail Online Take a look at the video below: