Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
So the big night is finally here… the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you don’t have a video team to capture the event. Oh well, right? I’m afraid not. Here are just a few reasons why you are missing a trick not involving video your campaign.
When securing coverage for your PR campaign on TV, radio, or online, case studies are a fantastic way to get broadcasters’ attention. They can offer a personal account to support your story in a non-commercial way, bringing a human angle that audiences can really identify with.
B-roll. You may have heard it mentioned, but if pressed can you really explain what it is? And more importantly – why you should care? Well, you should care because B-roll might just be the thing that clinches coverage for your story on TV and online, and makes you popular with broadcasters. Now you’re interested right? Read on to find out what B-roll is and how you can use it to your advantage.
Don’t start too early. We know that the shops have been full of Christmas goodies for weeks now but the general rule among most broadcasters is that they won’t put a Christmas story on the TV or radio until December begins. This is particularly true of the BBC
Video is such a huge part of a successful PR campaign now, but as broadcast specialists we still find that there are some common mistakes when it comes to PR video. We’ve collated some of the worst offenders below, and suggested some solutions as well…
Working as a broadcast journalist means working pretty closely with PRs and comms professionals, and while some are allies helping you to deliver the best stories to your audience, others can be more of a hindrance, and they tend to give everyone else a bad rep. So if broadcast PR is going to be part of your next campaign, avoid saying any of the following and it should help you to maximise coverage.
We’ve all been there. You’ve just come back from the shoot and the rushes are looking great but as you sit down with your editor to put together your Oscar-worthy masterpiece it’s not quite coming together as you’d hoped.
Often to make a good video, you simply need a good story. But if you’re not satisfied with just a great narrative (or maybe you don’t have one!) then some of the current video production trends out there could give your video the boost it needs to be watched and shared by your target audience.
In terms of broadcast PR a successful interview is a fine balance between giving the journalist what they want at the same time as promoting your brand or product.