Consider where you want to film your PR video. It might be that the content dictates the location, but if not, make sure your chosen place for filming is appropriate. Think about light, space and noise – your production company will usually do a recce for you to check that the location is going to work and flag up any issues in advance of the filming. If you’re choosing to film outside consider the weather and the impact it might have. Blazing sunshine might seem like the best conditions to be outside in, but most camera operators would rather film on a cloudy day. And bear in mind you may need to rain check if the weather is bad, so build in some contingency for this.
Making a video can seem overwhelming, but like anything in life, if you’re properly prepared you’re much more likely to get a finished product that you’re happy with.
We’ve helped a number of clients throughout the UK create engaging videos for their brand. Take a look at the campaign we ran for Visit England to help promote the Rugby World Cup Games coming to England in 2015.
For more information on using video effectively for your brand, download our free video production guide with expert advise on maximising PR video coverage for your brand.