Blog Post

5 ways to ensure your PR video goes viral!

Visually interesting

Humour!

Let’s face it- no one wants to watch dry, boring videos online. The simplest way to inject a bit of excitement into your PR video (read our related blog here) and give it a shot at going viral, is to make it funny. One great example of viral video that uses humour is DollarShaveClubs.com’s parody advert ‘Our Blades are F***ing Great!’ which hits the nail on the head. Using hilarious visual comedy, this video gained a relatively small brand massive exposure, reaching over 15 million views online. WARNING: Humour is very subjective, so try and be careful when coming up with your hilarious idea, as it could easily fall flat or even offend!

Controversial

Viral videos are all about getting people talking- and here at Shout! , there’s nothing that gets us talking like those marmite love or hate videos, that use controversy to hammer home their message! Popular among government agencies with hard-hitting messages, these videos often establish an idyllic setting, before shocking viewers with a hyper-realistic accident/ event. A great example of this is a recent video by the National Highway Traffic Safety Administration. It certainly did the job, as over two and a half million people watched the video, urging them to think twice about texting whilst driving.

Celebs

On a lighter note, another way to drum up an instant audience for your video is to get some celebs involved. Celebrity culture is a huge part of modern life and with highly active fan communities on Facebook and Twitter, a relevant celebrity can really boost your view count, and get your video the exposure it deserves. This next example is one of our own videos – we filmed Disney stars “Lemonade Mouth” on a lively open top bus tour around London, promoting their new TV show. The video went viral with fans of the band and received over 100,000 views in the first week of being online. This PR video was produced in just half a day’s filming and a day’s edit, proving that big budgets aren’t necessary when creating quality video for PR.

Cute animals

For some bizarre and unexplainable reason, cute animals are a staple of the viral video. Whether it be cats, dogs, hamsters, or even sloths, cute animal videos rack up millions of views on YouTube every day and offer something that people from all cultures and nationalities can enjoy and collectively ‘awh’ at. One of our favourites was this video promoting International Sloth Week. For some reason we never tire of watching the sloth falling over at 1:18. Ah, the Internet.

Combining techniques

Of course, all of the best virals use an eclectic cocktail of the above techniques to ensure their success! One great example of this is Volvo’s Lorry video. In the video, Jean-Claude Van Damme is seen balancing on two moving Volvo trucks, and eventually doing the splits as they move apart beneath his feet. Celebrity – Check. Visual Spectacle – Check. Humour- Check. Well you can understand why this video has accumulated almost 74 million views thus far then.

For more advice on creating compelling PR Videos, check out our Power of Video e-book or give us a call and we can make your brand go viral.

More Blog Posts

Big Talk audience
24. May 2024
For our Big Talk event in May 2024, we were joined by over 100 PR and communications professionals to, metaphorically, spend a day in the life of the BBC.    Gain an insight into BBC Sounds, The One Show and Morning Live, as heard by Shout! Communications broadcast consultant Marta Malagon Manas. Director of BBC [...]
RAJAR logo
16. May 2024
More people are listening to the radio than ever before.   In fact we listened for over one billion hours in the first three months of 2024. That’s according to RAJAR, the organisation that measures radio audiences in the UK.   It’s latest quarterly figures  (for Q1 2024)shows that 49.9 million people tune into radio each week [...]
people on a zoom call
19. Apr 2024
There've been a lot of changes for BBC Local Radio in recent months, which have included redundancies and job cuts.   Programme wise some stations have been bandied together so at certain times of the day one show is multi-cast over multiple radio stations.  A lot has happened, so we were delighted that our latest [...]