Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
There’s always been a strange kind of love/hate relationship between PRs and journalists. I’ll admit, when I worked in radio as a newsreader and reporter, I always thought it was a tad annoying when PRs would call up and flood my inbox with emails.
Whether retired or still in action, sports stars typically have an untouchable aura of credibility, and indeed even perfection, surrounding them. In many people’s eyes, they’re idols who can do no wrong – a very powerful tool when it comes to advertising.
Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the benefits of live streaming as part of a broadcast PR campaign.
Shout! Communications recently held a Small Talk with BBC Radio 2 sports presenter and reporter, Matt Williams.
Shout! played host to a wonderfully insightful Small Talk with BBC Business Editor at Radio 4 & BBC Digital, Simon Hamer.
Radio interviews are often hard won but they offer the most fantastic coverage in return once they’re clinched.
So you’ve decided you want to create a video for your next PR campaign? Video offers extraordinary PR opportunities but there’s a lot of competition for viewers.
As a listener you take a news story at face value – it’s on air because it’s interesting content.
If you’re reading this blog, chances are you may have read my previous blog Top 3 Gadgets to Use in a PR Campaign