Blog Post

Video pre-production (and everything you should think about before the camera is even turned on!)

Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result. Arguably the most important part of the video production process happens before the cameras start rolling. Get the planning wrong and the whole project can be put at risk.

In this blog, I will be looking at some of the things that need to be looked at in this vital stage.


The most important question we ask our clients is what they want to achieve with the video. To be most effective, video needs to have a purpose; once you know the goal you can cut your cloth accordingly.


As a rough guide the table below works well in demonstrating how different styles of video can suit different needs.

As you can see, the aim of the video will have an influence on the type of video you produce, giving your campaign the best chance of success. Identifying who the intended audience is will always be central to this point – age, sex, ethnic origin, sexual orientation, geographical location can all be factors when choosing the style of filming and editing.

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