Blog Post

The future of PR video

Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.

It is not just the length of the videos that is important. Recently social media channels have changed how videos appear in feeds. With audiences watching video content on their phones, many social channels have given priority to videos that are formatted vertically. Therefore, when on a shoot, make sure to film it in a way so the video can be repurposed and still work when viewed vertically. This trend is set to continue in 2018, so ensuring that your videos will look great and engage with audiences across all platforms will be very important.

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