Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
They say it’s never good to go back, so it was with some trepidation that I queued up outside London Studios in Waterloo to join a studio audience watching ITV’s Lorraine programme broadcast live.
In a recent blog we talked about what makes a good broadcast PR news story and the factors you need to make one. News is by definition something new or a new twist on an old story – but to give your story that extra edge there are a number of things you can do. Take our fun quiz below to find out: “Is your broadcast PR story newsworthy?”
Kids or no kids – it doesn’t matter on which side of the divide you stand, if you work in Public Relations then you should be interested in school holidays – because now is a great time to secure broadcast PR coverage on television and radio.
Despite video being one of the most shared media online, many people in the PR world are often sceptical about investing time and money to create video content for their campaign
You’ve managed to secure a brilliant celebrity spokesperson for your PR campaign, but what next? If you are struggling to think of how to get the best results here are a few of Shout!’s top tips.
At Shout! Communications we’re always looking to find the best spokespeople for Broadcast PR campaigns. But what makes a great spokesperson? Well we’ve spoken to one of our favourite psychologists; Gladeana McMahon, about how she prepares for TV andRadio appearances
B-roll is sometimes dismissed as expensive and of little value – but use it wisely and the return on investment can be massive.
Lost for words. We’ve all been there at some time or other. But how much more excruciating is it to do it on air. Last week Green party leader Natalie Bennett was in just that situation when she succumbed to what she described as “mental brain fade”,
So the big night is finally here… the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you don’t have a video team to capture the event. Oh well, right? I’m afraid not. Here are just a few reasons why you are missing a trick not involving video your campaign.