Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Video is such a huge part of a successful PR campaign now, but as broadcast specialists we still find that there are some common mistakes when it comes to PR video. We’ve collated some of the worst offenders below, and suggested some solutions as well…
Working as a broadcast journalist means working pretty closely with PRs and comms professionals, and while some are allies helping you to deliver the best stories to your audience, others can be more of a hindrance, and they tend to give everyone else a bad rep. So if broadcast PR is going to be part of your next campaign, avoid saying any of the following and it should help you to maximise coverage.
We’ve all been there. You’ve just come back from the shoot and the rushes are looking great but as you sit down with your editor to put together your Oscar-worthy masterpiece it’s not quite coming together as you’d hoped.
Often to make a good video, you simply need a good story. But if you’re not satisfied with just a great narrative (or maybe you don’t have one!) then some of the current video production trends out there could give your video the boost it needs to be watched and shared by your target audience.
In terms of broadcast PR a successful interview is a fine balance between giving the journalist what they want at the same time as promoting your brand or product.
We’ve all seen them, and most probably all shared them. Over the last 10 years or so, viral videos have taken the Internet by storm. With over 700 videos shared on Twitter each minute, and 500 years of YouTube videos watched every day on Facebook, viral videos continue to amass millions of views at an incredibly fast rate.
Recognise this scenario? You’ve come up with a cracking campaign idea, you’ve got the perfect spokesperson, coverage has been going well, but your video isn’t delivering.
As most PR professionals know, getting a story placed on television, radio or online often takes a lot of effort.
Broadcast PR can result in some fantastic results for brands, companies and organisations – but competition for air time is tight and opportunities are hard won.