Blog Post

3 top gadgets to use in a PR video

As Shout’s videographer I love using different gadgets and equipment to make our video productions stand out from the crowd. In this blog I will look at three of my favourites….

The slider

The slider is a really versatile piece of equipment which enables you to make smooth tracking shots which really enhance the production value of your video.


(an example of a tracking shot)

Tracking shots are used in Hollywood productions and traditionally were made using a piece of expensive and bulky equipment known as a dolly. Advancements in technology mean that cameras are now smaller and lighter which means grip equipment such the slider could be created.


Due to its small size and weight the slider can be placed pretty much anywhere that has a flat surface. It is also easy to set up and carry which is great for adding some production value to a hectic shoot such as an event film.


Personally I like to use the slider to make my establishing shots more interesting, starting the shot behind an object then slowly moving along the track to reveal the location that I am establishing.


If you are using 2 cameras for an interview the slider can also add some flair to your wide shot.

The jib

Intervalometer for timelapse

More Blog Posts

Big Talk audience
24. May 2024
For our Big Talk event in May 2024, we were joined by over 100 PR and communications professionals to, metaphorically, spend a day in the life of the BBC.    Gain an insight into BBC Sounds, The One Show and Morning Live, as heard by Shout! Communications broadcast consultant Marta Malagon Manas. Director of BBC [...]
RAJAR logo
16. May 2024
More people are listening to the radio than ever before.   In fact we listened for over one billion hours in the first three months of 2024. That’s according to RAJAR, the organisation that measures radio audiences in the UK.   It’s latest quarterly figures  (for Q1 2024)shows that 49.9 million people tune into radio each week [...]
people on a zoom call
19. Apr 2024
There've been a lot of changes for BBC Local Radio in recent months, which have included redundancies and job cuts.   Programme wise some stations have been bandied together so at certain times of the day one show is multi-cast over multiple radio stations.  A lot has happened, so we were delighted that our latest [...]