Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Channel 4 News announced recently that they are launching a new online video series called 460, which will be a 60 second roundup of the day’s news – predominantly aimed at the smartphone and tablet audience.
Any PR activity is a risk, in that you can’t guarantee the results – and TV campaigns are no different.
When it comes to “spray and pray” PR, broadcast, with its massive audiences, can pay huge dividends in terms of PR coverage.
Knowing which medium to use for specific broadcast PR campaigns can often be confusing: some stories are clearly better for television or online than they are for radio
The network of radio stations across the UK attracts more than 48 million listeners per week and is a great way to reach your target audience.
A great way to secure coverage for your story or brand on broadcast media can be to use a third-party spokesperson or celebrity to promote it.
Competing for air-time in increasingly crowded radio space is an ongoing challenge for PR agencies seeking editorial coverage, and a shift in the broadcast landscape means that all spokespeople, whether they are celebrities.
Shout! spent last week by the sea in Southampton as we helped to secure coverage for Princess Cruises as they launched their new ship Royal Princess.
In business, online video content has struggled to be taken seriously. When asked about online videos, most people think of the 4 billion videos streamed by YouTube as only home videos of animals behaving badly and celebrity slip-ups.