Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Despite video being one of the most shared media online, many people in the PR world are often sceptical about investing time and money to create video content for their campaign
You’ve managed to secure a brilliant celebrity spokesperson for your PR campaign, but what next? If you are struggling to think of how to get the best results here are a few of Shout!’s top tips.
At Shout! Communications we’re always looking to find the best spokespeople for Broadcast PR campaigns. But what makes a great spokesperson? Well we’ve spoken to one of our favourite psychologists; Gladeana McMahon, about how she prepares for TV andRadio appearances
B-roll is sometimes dismissed as expensive and of little value – but use it wisely and the return on investment can be massive.
Lost for words. We’ve all been there at some time or other. But how much more excruciating is it to do it on air. Last week Green party leader Natalie Bennett was in just that situation when she succumbed to what she described as “mental brain fade”,
So the big night is finally here… the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you don’t have a video team to capture the event. Oh well, right? I’m afraid not. Here are just a few reasons why you are missing a trick not involving video your campaign.
When securing coverage for your PR campaign on TV, radio, or online, case studies are a fantastic way to get broadcasters’ attention. They can offer a personal account to support your story in a non-commercial way, bringing a human angle that audiences can really identify with.
B-roll. You may have heard it mentioned, but if pressed can you really explain what it is? And more importantly – why you should care? Well, you should care because B-roll might just be the thing that clinches coverage for your story on TV and online, and makes you popular with broadcasters. Now you’re interested right? Read on to find out what B-roll is and how you can use it to your advantage.
Don’t start too early. We know that the shops have been full of Christmas goodies for weeks now but the general rule among most broadcasters is that they won’t put a Christmas story on the TV or radio until December begins. This is particularly true of the BBC