Blog Post

Branding: Why Less is More on TV and Radio

By Keren Haynes

 

Broadcast PR is a funny old game when it comes to branding. Obviously clients want to see a return on their money and for many that means as much branding as they can possibly get away with in a single TV or radio interview. But I would counsel that a more strategic approach is preferable – and in the long run more profitable for a brand too.

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