Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
It might seem scary, but outsourcing your broadcast PR isn’t just a good idea, it’s the best way to maximise coverage for your campaign.
Channel 4 News announced recently that they are launching a new online video series called 460, which will be a 60 second roundup of the day’s news – predominantly aimed at the smartphone and tablet audience.
Any PR activity is a risk, in that you can’t guarantee the results – and TV campaigns are no different.
50 years ago today Radio Caroline began broadcasting from a ship close to the Essex coast, becoming the first pirate – and non BBC radio station in the UK.
When it comes to “spray and pray” PR, broadcast, with its massive audiences, can pay huge dividends in terms of PR coverage.
Knowing which medium to use for specific broadcast PR campaigns can often be confusing: some stories are clearly better for television or online than they are for radio
Video content is more powerful than ever before as part of a PR strategy, but in order to produce something that will engage audiences and encourage them to share.
BVE is an annual exhibition hosted at The Excel in London, in which the broadcast and production industries show off all the latest video and tech trends. I’ve attended the event for the last few years and always come away with a great sense of what the industry might look like in the future.
In the next year, 19 new local television stations are launching across the UK. In fact, one is already broadcasting, and another will go live in London at the end of March. There’ll be a second wave of a further 28 and OfCom say they could be live by the end of the year.