Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
The concept is sometimes overused by the PR industry, but good surveys still work well as a means to generate “news” and secure broadcast PR coverage, particularly on radio.
Think about the last corporate video you watched. Were you gripped to your seat, engaged and entertained or did you turn it off half way through because – to be frank – it was pretty dull?
These days broadcast newsrooms are often resource-poor, so the more you can you can do to make the life of a journalist easier, the better the chances of getting your story on air.
Securing coverage on radio and television is tricky, but if you can think like a journalist you stand a much better chance of pulling it off.
When it’s successful, broadcast PR can change fortunes. It’s influential, credible and persuasive.
It might seem scary, but outsourcing your broadcast PR isn’t just a good idea, it’s the best way to maximise coverage for your campaign.
Channel 4 News announced recently that they are launching a new online video series called 460, which will be a 60 second roundup of the day’s news – predominantly aimed at the smartphone and tablet audience.
Any PR activity is a risk, in that you can’t guarantee the results – and TV campaigns are no different.
50 years ago today Radio Caroline began broadcasting from a ship close to the Essex coast, becoming the first pirate – and non BBC radio station in the UK.