Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content.
One of the big trends in the world of video today is animated video. You more tech savvy individuals will know it as infographic or explainer video.
If your client wants coverage on TV and online then video is your new best friend.
We’d like to share with you a little PR secret – our latest E-book: Best PR Video Practices. Our advice is based on years of broadcast experience on both sides of the fence
BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme.
The logic is obvious. If you speak a foreign language fluently you will be able to communicate with the locals more effectively.
Obviously clients want to see a return on their money and for many that means as much branding as they can possibly get away with in a single TV or radio interview.
Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list.
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it should include some kind of video footage.