Blog Post

Post-Production Techniques

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

By Rory Green

Colour correction

In my opinion, colour correction is one of the most effective techniques in the edit suite. It’s something that can enhance footage and can also be used as a creative tool.

PR video is very fast paced; while covering an event, you could be filming some cutaway shots or an interview, then a celeb will walk by. Not wanting to miss out on an amazing shot, you will quickly move the camera to set up, but in your haste the exposure or white balance could be a little off. This is where colour correction comes in handy.

Every editing programme has a built in colour corrector, enabling you to tweak the white balance and exposure. See the two shots below- note how the first image looks overly orange while the second image looks more natural. By adding some blue into the first image, you can correct this imbalance and create a more natural shot.

When I shoot, I usually set the camera to record a flat looking image. This enables more flexibility and latitude in post. Look at the images below- the first is how the footage looks straight from the camera and in the second shot I have added some contrast and saturation to the image. These changes were made with a few simple clicks, but I think you will agree that it makes a massive difference!

Hidden cuts

Hidden cuts come in two different varieties: ones that are planned during the shoot and ones that are fully realised in editing.

If you end a shot with something covering the camera lens, you can edit it together with another bit of footage that also starts with something covering the lens. If that sounds confusing have a look at this video example to see what I mean:

Hopefully you’ll have seen that this creates the illusion that the audience are watching one continuous shot. This is a nice effect for smoothly transitioning between two separate locations.

As I mentioned, some hidden cuts are created solely in editing. You can use an effect called a light leak and then cut when the light leak takes up the whole of the image, as seen in the intro to the video below.

Astons

While practical in giving the audience information (usually a speaker’s name) an aston can be used to add some production value to your project.

Even on quick turnaround projects, you can make an aston a little more visually interesting by adding some movement to it. However, if you have a little more time you could try adding some animation to it, as seen below.

More Blog Posts

Big Talk audience
24. May 2024
For our Big Talk event in May 2024, we were joined by over 100 PR and communications professionals to, metaphorically, spend a day in the life of the BBC.    Gain an insight into BBC Sounds, The One Show and Morning Live, as heard by Shout! Communications broadcast consultant Marta Malagon Manas. Director of BBC [...]
RAJAR logo
16. May 2024
More people are listening to the radio than ever before.   In fact we listened for over one billion hours in the first three months of 2024. That’s according to RAJAR, the organisation that measures radio audiences in the UK.   It’s latest quarterly figures  (for Q1 2024)shows that 49.9 million people tune into radio each week [...]
people on a zoom call
19. Apr 2024
There've been a lot of changes for BBC Local Radio in recent months, which have included redundancies and job cuts.   Programme wise some stations have been bandied together so at certain times of the day one show is multi-cast over multiple radio stations.  A lot has happened, so we were delighted that our latest [...]