Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
We’d like to share with you a little PR secret – our latest E-book: Best PR Video Practices. Our advice is based on years of broadcast experience on both sides of the fence
BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme.
The logic is obvious. If you speak a foreign language fluently you will be able to communicate with the locals more effectively.
Obviously clients want to see a return on their money and for many that means as much branding as they can possibly get away with in a single TV or radio interview.
Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list.
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it should include some kind of video footage.
We LOVE media relations. Nothing can surpass that feeling of finally clinching that much sought after opportunity on TV, radio or online.
It’s obvious isn’t it? There are loads of good freelance videographers out there, many of whom are talented, creative and producing excellent work.
You’ve got to be thick skinned when you work in PR and your job involves selling-in stories.