Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the benefits of live streaming as part of a broadcast PR campaign.
In the last year there’s been a big change in the world of PR video, in terms of live streaming. It’s not a new tool, but what’s changed is the cost: it has come down considerably, so much so that you’d be missing a trick if you didn’t at least consider it for part of every broadcast PR campaign.
So why is streaming popular?
Option 1: Free!
Option 2: From £1, 000
This is the next step up and involves a professional camera crew – so the overall video will look slicker. Footage is streamed via a video encoder to YouTube or similar. You only have one camera (a multi camera shoot and a mixing desk will not work at this basic level) which means you only have the one shot but it’s a good compromise of budget and quality.
Another benefit to this option, over the free social media method, is that you can record for longer. As you are recording on professional cameras, you are also able to simultaneously record what you are streaming to a memory card. This means you can put the whole recording on a website to be watched forever, or take clips for social media.
Option 3: £2000 plus