Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.
It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think. If you’re not considering radio and TV you’re missing out on a far reaching, influential media.
TV news editors choose between dozens of stories on a daily basis; the deciding factor between a story making it on air, or not, often boils down to one thing: visuals. Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.
Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.
Never has there been such an opinionated age as now. No matter what the topic, whether trivial or significant, these days everyone has a view. And that’s what makes the use of vox pops so valuable as part of a PR campaign.
Our most recent Shout! Communications’ Big Talk event provided more fascinating insights for our guests, several of which can be attributed to Chief Correspondent at Good Morning Britain, Richard Gaisford.
Three fantastic speakers from broadcast news, a load of great insights and a room full of PR and communications professionals…
As a videographer, I get involved in every stage of a video production. Nothing excites me more than editing together footage that we have spent so long preparing for and filming!
Last week Shout! Communications hosted another ‘Big Talk’ event with our latest insightful speakers, who took the stage to give their take on the changing landscapes of broadcast. First up was Tim Cunningham, Executive Producer of The Wright Stuff on Channel 5.