Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR. If you’re the first, you may already be familiar with some of the things I’m about to go through, but if you’re the latter then hopefully this will convince you that broadcast could be the way to go for your next campaign.
I personally think a lot of brands and PR agencies underestimate the power of broadcast, simply because they don’t understand it well enough. While it may seem like a significant investment, the return far outweighs the cost, particularly with ‘money can’t buy’ opportunities on the BBC.
Teaming up with great spokespeople
A broadcast campaign is the perfect opportunity to get some great spokespeople involved with your brand. Whether it’s an academic, an influencer or a celebrity, there will always be someone suitable and available to meet your budget. Third-party spokespeople are the best way to convince broadcasters to cover a very branded story, as they help to tone down the commercial element. Then, it’s up to that spokesperson to get all the key messaging in! Here at Shout! Communications we have a great database of tried and tested spokespeople, guaranteed to attract attention from broadcasters and nail the branding, so we are always happy to help with suggestions.
Our national and international connections
Broadcast PR is all about connections. You can have the best story or guest in the world, but if you don’t know where to pitch it, then it’s no good to you! Our team of broadcast experts all come from radio and television backgrounds, working for news organisations such as the BBC, ITV and Sky. We have a great bank of contacts and understand all the different ways of getting a story on air. Trust us with your content, and we’ll get it exactly where it needs to go.
Seeing and hearing their story on radio and television – around the world!
A comprehensive final report