Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR. If you’re the first, you may already be familiar with some of the things I’m about to go through, but if you’re the latter then hopefully this will convince you that broadcast could be the way to go for your next campaign.
I personally think a lot of brands and PR agencies underestimate the power of broadcast, simply because they don’t understand it well enough. While it may seem like a significant investment, the return far outweighs the cost, particularly with ‘money can’t buy’ opportunities on the BBC.
Teaming up with great spokespeople
A broadcast campaign is the perfect opportunity to get some great spokespeople involved with your brand. Whether it’s an academic, an influencer or a celebrity, there will always be someone suitable and available to meet your budget. Third-party spokespeople are the best way to convince broadcasters to cover a very branded story, as they help to tone down the commercial element. Then, it’s up to that spokesperson to get all the key messaging in! Here at Shout! Communications we have a great database of tried and tested spokespeople, guaranteed to attract attention from broadcasters and nail the branding, so we are always happy to help with suggestions.
The studio experience
Let’s be honest, it’s nice to get out of the office every once and a while isn’t it? We find our clients love coming to our radio studio in Bloomsbury to experience a radio day and listen in to all their spokesperson’s interviews. We have a spacious and bright ground-level studio, so you don’t have to worry about being stuck in a dingy basement! Unlimited tea, coffee and pastries too – what more could you want?!
Our national and international connections
Broadcast PR is all about connections. You can have the best story or guest in the world, but if you don’t know where to pitch it, then it’s no good to you! Our team of broadcast experts all come from radio and television backgrounds, working for news organisations such as the BBC, ITV and Sky. We have a great bank of contacts and understand all the different ways of getting a story on air. Trust us with your content, and we’ll get it exactly where it needs to go.
Seeing and hearing their story on radio and television – around the world!
There really is nothing more exciting than seeing your key messages going out on the likes of BBC Breakfast or the ITV Lunchtime News. Or if you’re really being ambitious, let’s aim for BBC Radio 4’s Today Programme. Watching or hearing your spokesperson seamlessly weave key messages and branding through a top-tier broadcast interview makes all the months of hard work behind that campaign completely worth it. While I’m sure it’s the same for online and print, there’s that little something extra about radio and television that can really bring a story to life.
Enjoying the blog? Read more on broadcast PR and the expense behind it in one of our previous blogs here.
A comprehensive final report
At the end of any campaign, we will provide you with a final report, located in an online portal on our website, with your own individual login details. This will include any audio or video files for you to download and use internally as you wish.
So, there you have it – just a few things we have found our clients love about the broadcast PR experience. But don’t just take our word for it… We’re sure you’d like to hear feedback from some of our actual clients on what they think of our service and broadcast PR in general. Let’s go to MLex, an independent newswire providing exclusive market insight, analysis and commentary on regulatory risk, and one of our retained clients. Here’s a quote from the team at MLex, explaining their thoughts on broadcast after 9 months with Shout! Communications…
“The past 9 months working with Shout! has been a brilliant experience. They are well-connected across UK and US TV and radio broadcast media, and as a result we have enjoyed a good number of regional, national and international broadcast successes. The team are always proactive, responsive, and innovative with new ideas. Working with them is a real pleasure.” Victoria Masters, MLex Global Content Liaison Manager.
If you’d like to get in touch about an upcoming broadcast campaign, we’d love to hear from you! Drop us an email at hello@shoutcommunications.co.uk or call us on 0207 240 7373.
