Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
If you’ve been following our blogs or any of our posts on social media, you’ll have heard us say that there’s a growing appetite for stories other than ones about Coronavirus.
Coverage of the COVID-19 pandemic has understandably dominated the news agenda, to the point that you might think no other stories would have a chance.
If you grew up in the 1980s you might remember a BBC 1 show called called “Tomorrow’s World”, a programme which showcased what a future with technology would be like in years to come.
Ordinarily, the back to back interviews that make up our radio days are conducted from our studio in Bloomsbury, Central London.
Obviously, given recent developments Coronavirus is going to be in every news bulletin. With lives at risk of course it overshadows a story like Brexit but I make the comparison because it is likely to share a similar timescale.
Recent figures released by RAJAR (Feb 2020), the organisation that measures radio listening figures, are good news for talk based radio stations.
Number 10’s recent decision to order senior journalists, from some of the UK’s major news organisations, to leave Downing Street, before a briefing for selected correspondents on Boris Johnson’s Brexit plans, prompted a media walkout.
It’s become expected practise that spokespeople will have received media training before appearing on radio and television, but presentation training is often overlooked.
Securing international broadcast coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign.