Making life easy for the journalist increases the chances of your story getting on air. That means lining all your ducks up in a row: willing and available spokespeople, a peg for the story (a reason for running the story on a particular day) and if you want to be on television, think pictures.
Obviously, journalists prefer to go out and shoot their own footage, but even before the COVID-19 pandemic they were often restricted from doing so by lack of resources. Cutbacks are biting even more, plus add to this the logistical obstacles of social distancing.
That makes B-roll a no brainer. B-roll is 6-8 minutes of roughly edited footage, filmed by agencies like us and distributed to broadcasters free of charge and copyright issues. Choosing between two stories, one with pictures and the other without, a news editor is going to go with the former. Click here for more details about B-roll.