Willing, opinionated and entertaining. These are just some of the qualities radio and television journalists value in spokespeople. Broadcast journalists expect excellent interviewees who can cope with the pressures of live and pre-recorded interviews. But of course, it’s not just about what the journalist wants. The perfect spokesperson will be able to do what the journalist wants AND weave in their key messages and brand mentions. Most corporate spokespeople are media trained before appearing on-air, but our workshop gives you some of the theory behind the practice.