19. Sep 2023

Willing, opinionated and entertaining. These are just some of the qualities radio and television journalists value in spokespeople. Broadcast journalists expect excellent interviewees who can cope with the pressures of live and pre-recorded interviews. But of course, it’s not just about what the journalist wants. The perfect spokesperson will be able to do what the journalist wants AND weave in their key messages and brand mentions. Most corporate spokespeople are media trained before appearing on-air, but our workshop gives you some of the theory behind the practice.

More Events

10. Mar 2022

We’re excited to announce that we’re holding our first in-person Big Talk, since before the pandemic.   And, as ever, we have a fantastic line-up of speakers from the highest ranks of broadcast news. First up, is Jonathan Aspinwall, Executive Editor of BBC News Podcasts, including the much listened to Newscast.   Then we have […]

8. Mar 2022

This is the second of two in-person workshops we’re offering on 10th October, in Central London. During this on hour masterclass, we will talk you through the principles of what makes an excellent PR spokesperson for television.  The theory will be combined with a practical session, during which one or more participants will be invited […]

7. Mar 2022

This in-person workshop will look at the different vehicles you can use to secure on-air opportunities for PR generated campaigns, on radio, television and podcasts.   We’ll look at radio days, TV sell-ins and editorial placement on other brands’ podcasts.   In addition we’ll talk about how B-roll video footage can increase coverage on television. […]