18. Oct 2023

In our experience, getting coverage on television or radio is often the icing on the cake for a client. However, when it comes to budgets it can be dismissed as an unaffordable “extra”.

This workshop will highlight some of the many broadcast PR options available and how they can add fantastic value for money when used efficiently.

We’ll discuss costs, case studies and how to maximise ROI. Options include radio days, TV and online sell-ins, PR video production, streaming, technical services and media training. You’ll leave the workshop with a list of questions to ask clients who are considering incorporating broadcast into their PR strategy. We’ll also give you the answers for questions we anticipate they’ll will ask you.

More Events

10. Mar 2022

We’re excited to announce that we’re holding our first in-person Big Talk, since before the pandemic.   And, as ever, we have a fantastic line-up of speakers from the highest ranks of broadcast news. First up, is Jonathan Aspinwall, Executive Editor of BBC News Podcasts, including the much listened to Newscast.   Then we have […]

8. Mar 2022

This is the second of two in-person workshops we’re offering on 10th October, in Central London. During this on hour masterclass, we will talk you through the principles of what makes an excellent PR spokesperson for television.  The theory will be combined with a practical session, during which one or more participants will be invited […]

7. Mar 2022

This in-person workshop will look at the different vehicles you can use to secure on-air opportunities for PR generated campaigns, on radio, television and podcasts.   We’ll look at radio days, TV sell-ins and editorial placement on other brands’ podcasts.   In addition we’ll talk about how B-roll video footage can increase coverage on television. […]