Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
22. Nov 2024
Kevin Peachy is the BBC’s cost of living correspondent and works across online, radio, TV and increasingly podcasts. The role has evolved a lot over the years, his title used to be Personal Finance Correspondent but it got revamped due the enormity of issues that have risen due to the increase in cost of living. [...]
14. Nov 2024
The answer is a resounding YES!! Around 90% of UK adults listen to radio every week. Q3 2024 RAJAR figures (the organisation that measures and publishes audience statistics for radio stations in the UK) announced that it has been a record record quarter for BBC Radio 5 Live, Boom Radio, GB News and for a [...]
6. Nov 2024
Getting on the news can catapult your business or brand into the spotlight, allowing you to reach new audiences and build credibility. News coverage, whether local or national, on TV, radio, or online, has a power that advertising often lacks – it’s seen as objective and authoritative. With radio and TV especially, there is also [...]
25. Oct 2024
B-roll footage, Broll or B-roll is any supplementary video that is secondary to your primary footage or A-roll. In the early days of film, the B-Roll was typically shot by a separate second unit to the A-Roll crew and the footage was used for transitional cuts and anything that wasn’t the main action. [...]
10. Oct 2024
James Hanson began his broadcasting career at Radio Somerset. It was the sort of job where there’s a small team and you have to do a bit of everything, from making the tea and writing the travel bulletins, to reading the news and presenting programmes. Based in a mainly rural area, there wasn’t often a [...]
23. Sep 2024
From major sports and news events to music gigs and global product launches – or even a loved one’s funeral, live streaming; delivering real time content is something most of us have experienced in our lives. It used to be the exclusive domain of TV production companies with multi- cameras and a massive production [...]