PR Blog

Being asked to appear on radio, TV or a podcast presents a fantastic opportunity for a brand or a charity to connect with their desired audience. However, the prospect of putting yourself in front of a camera or microphone can be daunting. After all, it is possible that something may not go to plan, think unexpected questions, time constraints or even technical difficulties.

What is the role of AI in modern journalism? That was the question asked of a panel of senior journalists this summer. The consensus was AI is playing an increasingly significant role in modern journalism. AI is leveraged to analyse data, personalise content, and even help with fact-checking. But the panel agreed there are important ethical considerations around AI use in news specifically around bias, accuracy and transparency.

Our latest Small Talk speaker was Charlie Girling – long time show biz editor for Global Radio, the largest radio company in Europe, which owns brands including LBC, Capital, Heart and Smooth Radio. She came to us with an even bigger role and a new job title: Head of TV and Media Relations.

Our latest Small Talk speaker was Charlie Girling – long time show biz editor for Global Radio, the largest radio company in Europe, which owns brands including LBC, Capital, Heart and Smooth Radio. She came to us with an even bigger role and a new job title: Head of TV and Media Relations.
Our latest Small Talk speaker was Charlie Girling – long time show biz editor for Global Radio, the largest radio company in Europe, which owns brands including LBC, Capital, Heart and Smooth Radio. She came to us with an even bigger role and a new job title: Head of TV and Media Relations.

Living in Stockport and shopping in Asda. That’s the vision the Executive Producer of the BBC’s Morning Live holds of the programmes’ audiences. Saving money, preventing fraud, scams and health issues are just some of the key concerns covered by the show. Our blog sums up a talk given by the programme’s Executive Producer, Joe Allen.

Whether it is a national breakfast TV programme, a regional radio show, or a successful entertainment podcast, producers are always looking for a little bit of celebrity sparkle.
The truth is, a celebrity has the capacity to get the audience’s attention in just a few seconds, sometimes it doesn’t even matter that they are talking about. In this blog, we’re going to explore the reasons why you should consider including a celebrity in your next broadcast PR campaign, and the risks attached to it.

According to RAJAR, the radio industry official body in charge of measuring radio audiences in the UK, more than 49.5 million adults listen to the radio at some point each week. So, if you want brand awareness and a massive number of people to hear about what your company, brand or organisation is doing, then radio broadcast PR is definitely the way to go. But TV too – still packs a punch – while social media and online PR get much attention, national TV still commands unmatched credibility, reach, and trust.

The first RAJAR radio listening figures, for Q1 2025 are out. They show that the UK radio landscape is shifting and Heart has taken the top spot. According to the latest RAJAR figures for the first quarter of 2025, the commercial radio brand has become the UK’s biggest with 13.4 million weekly listeners, finally edging past BBC Radio 2, which now stands at 13.1 million.

To grow their audience, 5 News are going back to basics. In fact, when Debbie Ramsay first joined 5 News as Editor, she wanted to find out all about the people on the other side of the screen: Who are they? What do they like?

Speaking at our Big Talk 2025 Sky News Managing Director and Executive Editor, Jonathan Levy addressed the question: Is television news dead? Jonathan was clear that it is a complex matter, explaining that the question about the future of news and the platforms in which it will be consumed is something news executives have to think about.