Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Highlights from the Shout! Communications monthly newsletters which we send out to our mailing list each month. News about broadcast and broadcast PR aimed at public relations professionals.
If you’ve ever commissioned, or being involved in PR video production you may have already heard the terms A-Roll and B-roll, and perhaps wondered what the difference between them is. They’re particularly evident in the worlds of broadcast and film, the latter being the industry where the names were born. In general, you’re talking about […]
We and our clients were lucky enough to have had another great speaker to give us their insight into the world of broadcast. This time it was a return visit to our Small Talk circuit – show biz guru, Johnny Seifert. Johnny wears several hats, including that of show biz editor at TalkTV and entertainment […]
Latest radio listening figures are out from RAJAR, for Q3 (July-September) and they reflect a robust industry, albeit with the usually expected ups and downs for individual stations. 49.5 million adults in the UK (so about 88% of us) tune into radio – and on average we tune into 20.5 hours of live radio […]
Four great speakers, from the world of broadcast, an audience of 80 PR professionals and a buzzing atmosphere. It was our first in-person Big Talk this side of the pandemic. First of all the speakers. What a line-up it was, with senior journalists from BBC News, ITN, GMB and BBC News Podcasts. Magnus McGrandle, Senior […]
A PR Campaign is a set of content and activities, designed and strategically released, to achieve one or more business goals. How to plan a PR campaign You are going to need to create a PR plan to execute a successful PR campaign. In essence, a PR campaign plan will identify the goals that you […]
What makes a good broadcast news story? Dog bites man– sadly unless it is an horrific attack won’t be of interest. Man bites dog and suddenly it’s a story – a subtle but important difference! To resonate with a mass broadcast a story needs to really stick in your mind. Can you envisage telling […]
Account managers and above are invited to join us for our free broadcast PR event in London, on 10th October.
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