Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Whether it is a national breakfast TV programme, a regional radio show, or a successful entertainment podcast, producers are always looking for a little bit of celebrity sparkle.
The truth is, a celebrity has the capacity to get the audience’s attention in just a few seconds, sometimes it doesn’t even matter that they are talking about. In this blog, we’re going to explore the reasons why you should consider including a celebrity in your next broadcast PR campaign, and the risks attached to it.
According to RAJAR, the radio industry official body in charge of measuring radio audiences in the UK, more than 49.5 million adults listen to the radio at some point each week. So, if you want brand awareness and a massive number of people to hear about what your company, brand or organisation is doing, then radio broadcast PR is definitely the way to go. But TV too – still packs a punch – while social media and online PR get much attention, national TV still commands unmatched credibility, reach, and trust.
The first RAJAR radio listening figures, for Q1 2025 are out. They show that the UK radio landscape is shifting and Heart has taken the top spot. According to the latest RAJAR figures for the first quarter of 2025, the commercial radio brand has become the UK’s biggest with 13.4 million weekly listeners, finally edging past BBC Radio 2, which now stands at 13.1 million.
To grow their audience, 5 News are going back to basics. In fact, when Debbie Ramsay first joined 5 News as Editor, she wanted to find out all about the people on the other side of the screen: Who are they? What do they like?
Speaking at our Big Talk 2025 Sky News Managing Director and Executive Editor, Jonathan Levy addressed the question: Is television news dead? Jonathan was clear that it is a complex matter, explaining that the question about the future of news and the platforms in which it will be consumed is something news executives have to think about.
Andrew heads up news and current affairs content across ITV. He has overall responsibility for ITV’s network news, regional news and current affairs output, on both ITV1 and all ITV’s digital platforms. Speaking at our Big Talk 2025 he explained how ITV News is facing the challenges of social media and digital news outlets.
Richard Burgess is the BBC’s Director of News Content. He’s responsible for more than 800 journalists in the UK and around the world who provide content for BBC News across digital, television and radio. News Content has an international and UK bureaux, as well as specialist teams covering a range of subject areas including politics, money and work, UK affairs, health, climate and culture. At the Big Talk 2025 Richard gave his response to the question: Is television news dead?
