PR Blog

In August 2023 we wrote about some imminent changes at BBC local radio. (Click here: https://shoutcommunications.co.uk/blog/bbc-local-radio-changes/ ).These are part of the BBC’s plan for a digital first network in the regions, reflecting changes in audience listening habits over the past few years.  Put simply, the BBC believe that more and more people will consume local [...]

A brand ambassador (or brand advocate) is a person who represents and promotes a company in a positive way.

To work successfully in PR, and I’m going to give a specific nod to broadcast PR, you need a strategy to help navigate these tricky waters. This blog offers a variety of PR strategies you can think about and try out, in 2024.

It’s been a brilliant year for PR campaigns and stunts, and we’ve been proud to have been involved in our own creative and newsworthy events– with the launch in March 2023 of P&O’s flagship Arvia in Barbados. More about that later – but it showcases the need to have a deep understanding of the target [...]

Highlights from the Shout! Communications monthly newsletters which we send out to our mailing list each month. News about broadcast and broadcast PR aimed at public relations professionals.

If you’ve ever commissioned, or being involved in PR video production you may have already heard the terms A-Roll and B-roll, and perhaps wondered what the difference between them is. They’re particularly evident in the worlds of broadcast and film, the latter being the industry where the names were born. In general, you’re talking about […]

We and our clients were lucky enough to have had another great speaker to give us their insight into the world of broadcast.   This time it was a return visit to our Small Talk circuit – show biz guru, Johnny Seifert. Johnny wears several hats, including that of show biz editor at TalkTV and entertainment […]

Latest radio listening figures are out from RAJAR, for Q3 (July-September) and they reflect a robust industry, albeit with the usually expected ups and downs for individual stations.   49.5 million adults in the UK (so about 88% of us) tune into radio – and on average we tune into 20.5 hours of live radio […]

A PR Campaign is a set of content and activities, designed and strategically released, to achieve one or more business goals. How to plan a PR campaign You are going to need to create a PR plan to execute a successful PR campaign. In essence, a PR campaign plan will identify the goals that you […]