It might seem scary, but outsourcing your broadcast PR isn’t just a good idea, it’s the best way to maximise coverage for your campaign.
Managing all PR functions in-house often seems like a safe bet – but the truth is, an experienced broadcast PR agency can often offer a huge range of skills, resources and experience you can’t get with one internal resource – and usually at a lower cost.
Here are the top 5 benefits of outsourcing your broadcast PR:
You get expert advice
Any good broadcast PR agency should know their audience. At Shout!, we’re all former broadcasters and we’re in touch with broadcast journalists all the time, so we know exactly how to get coverage on TV, online and on radio. A good agency can tell you all the ingredients needed to secure airtime for your story, and can advise you about spokespeople and talking points. Consultancy should be free, and an agency worth their salt shouldn’t be afraid to tell you if something isn’t going to work.
At Shout!, we’re experts in broadcast, which means we’re not competitors – you can even white label us if you prefer.
It’s a one stop shop
It may be that you just want to outsource some video production services, or a radio day, or some media training, but not everything. And that’s the advantage of going to a broadcast PR agency – you can cherry pick the bits that you do and don’t want to outsource. A good broadcast PR agency will be able to offer everything you need from videographers to a radio studio – resources most companies don’t have in-house. You can then make sure you’re managing your work load effectively by passing on parts of the campaign that aren’t easy for you to complete in-house.
They’ve got experience
A good broadcast PR consultant should be able to prove they’re pros by showcasing great case studies of previous work they’ve done. Check out our showreel or have a chat with a member of the team to see what we’ve achieved recently. At Shout!, we pride ourselves on being creative, and are happy to be a fresh pair of eyes for a campaign that you might be tired of looking at.
They offer a great ROI
You might not like the idea of paying to outsource your broadcast PR, but the return on investment that a good broadcast PR agency offer is potentially huge. A worthwhile agency should guarantee radio campaigns and online coverage so it’s risk free, and offer payment by results with TV media relations if done in conjunction with a radio day. That way, if they don’t get coverage, there’s no bill to you or your client.
They’ll be an extension of your team
If you engage a broadcast PR firm, think of them as an extension of your own team. They should keep you updated so you can manage expectations at your end, and they should be fast to respond as well, being flexible to any changes and continuing to maximise coverage for you and your client. A broadcast PR agency gives you support when you need it most with a great ROI.
If you’re looking to outsource your broadcast PR activities, get in touch with a member of our team today to see how we can help you with your next campaign.
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