PR Blog

There've been a lot of changes for BBC Local Radio in recent months, which have included redundancies and job cuts.   Programme wise some stations have been bandied together so at certain times of the day one show is multi-cast over multiple radio stations.  A lot has happened, so we were delighted that our latest [...]

In this article, we share examples of the key broadcast media channels and explain how each channel can be used effectively in a PR campaign. Broadcast media includes all the different mediums used to communicate, transmit and broadcast to the public or masses. What is broadcast media? The term broadcast originally referred to the use [...]

Our latest Small Talk event featured the Executive Editor of the consumer team, at BBC Radio 4, Pete Wilson (below).   This blog is a summing up of what Pete said, as heard by Shout! Communications director, Keren Haynes. A little bit about our speaker Pete WilsonPete Wilson is a stalwart of the BBC, celebrating [...]

Any organisation, business or brand at some point has to deal with a crisis – and it occurs when there is a severe risk or threat to the reputation of a business, organisation and brand. A crisis can affect a Government or a nation – even a family can be in crisis. Prince Harry’s book [...]

There has been much change in the world over the past 12 months, from troubles in the Middle East, economic turmoil back at home, and even talks of a new COVID variant heading our way.  Amongst all this however, one thing has remained consistent - radio; and it is stronger than ever!  According to the [...]

  You’ve spent months developing your campaign, have perfected the key messages and completed the final touches. So how do you now make sure it reaches your target audience? At Shout! Communications we believe there are many advantages to broadcast PR - it is an integral part of a campaign and one that will ensure [...]

In August 2023 we wrote about some imminent changes at BBC local radio. (Click here: https://shoutcommunications.co.uk/blog/bbc-local-radio-changes/ ).These are part of the BBC’s plan for a digital first network in the regions, reflecting changes in audience listening habits over the past few years.  Put simply, the BBC believe that more and more people will consume local [...]

A brand ambassador (or brand advocate) is a person who represents and promotes a company in a positive way.

To work successfully in PR, and I’m going to give a specific nod to broadcast PR, you need a strategy to help navigate these tricky waters. This blog offers a variety of PR strategies you can think about and try out, in 2024.