Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Highlights from the Shout! Communications monthly newsletters which we send out to our mailing list each month. News about broadcast and broadcast PR aimed at public relations professionals.
If you’ve ever commissioned, or being involved in PR video production you may have already heard the terms A-Roll and B-roll, and perhaps wondered what the difference between them is. They’re particularly evident in the worlds of broadcast and film, the latter being the industry where the names were born. In general, you’re talking about […]
We and our clients were lucky enough to have had another great speaker to give us their insight into the world of broadcast. This time it was a return visit to our Small Talk circuit – show biz guru, Johnny Seifert. Johnny wears several hats, including that of show biz editor at TalkTV and entertainment […]
Latest radio listening figures are out from RAJAR, for Q3 (July-September) and they reflect a robust industry, albeit with the usually expected ups and downs for individual stations. 49.5 million adults in the UK (so about 88% of us) tune into radio – and on average we tune into 20.5 hours of live radio […]
A PR Campaign is a set of content and activities, designed and strategically released, to achieve one or more business goals. How to plan a PR campaign You are going to need to create a PR plan to execute a successful PR campaign. In essence, a PR campaign plan will identify the goals that you […]
What makes a good broadcast news story? Dog bites man– sadly unless it is an horrific attack won’t be of interest. Man bites dog and suddenly it’s a story – a subtle but important difference! To resonate with a mass broadcast a story needs to really stick in your mind. Can you envisage telling […]
Enter our charity competition to win a podcast series produced by Shout! Communications.
It’s all change at BBC local radio The world of broadcasting is constantly evolving, from the stories broadcasters cover, how they cover them, and the technology they use to do so – it’s inevitable that change will always happen. In fact, you may or may not have heard there are currently big changes in process […]
We have identified seven different PR channels, communications channels that can help you promote your PR campaign and key messages. Find out why they are in our guide.