Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.

Radio PR, radio days, radio studio days….whatever label you give to a PR campaign involving radio the number of listeners you can reach is massive, with nearly 48 million people in the UK tuning into the medium each week. So how can we in the PR industry best use technology to exploit this potential?

There is no denying podcasts have taken the world by storm in a scarily short amount of time.It’s crazy to think around 6 million UK adults are tuning in to podcasts every week. That’s a number that’s almost doubled in five years (from 3.2 million in 2013) according to the latest Ofcom figures.

There was a big turn out for Scott’s small talk The latest speaker in our long running series of Small Talks was Scott Beasley, Assistant Editor for Sky News’ “Ian King Live” programme. The FTSE 100, macro economics, interest rates, smaller companies, technology and interesting characters are just some of the topics that float the “Ian King Live” boat.