West Jet the Canadian Airline has a habit of releasing outstanding Christmas videos. This year is no exception although it’s more like a PR stunt than your standard Christmas video.
The production values are vastly different from the previous videos. This is slick and very well polished. Perhaps the biggest tradition of Christmas is gathering with family and friends to celebrate together. In this video the airline reunites people from all over the globe. Parents who miss their daughter who lives in Seoul, someone who misses her boyfriend who she met in America and friends that once were neighbours but now live in different countries.
The video is superb and well structured. Definitely up there with my favourite Christmas videos of all time.
Finally there’s the Shout! Communications video for this year, which I filmed and edited. We were trying to keep it simple but I just love the “ghosting effect”. We shy away from promoting our products – it’s really just to wish all our clients, and everyone who knows us, “Happy Christmas and a fantastic New Year.”