Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Every now and then a little gem arrives upon our screens, a classic case of how NOT to handle a broadcast interview. This week it was the gift of Pensions Minister Thérèse Coffey, who’d been sent out by the government to do the rounds, speaking to broadcasters about anything Covid related.
Celebrities add a sprinkle of glamour to campaigns and broadcasters love them. And, from the client’s perspective the influence a celebrity can have on generating brand awareness plays a pivotal role in the success of a campaign.
When viewers tune in to watch ITV News they already know what’s been going on, according to the programme’s Senior News Editor Arti Lukha. Speaking at our latest virtual Small Talk, she explained they’re not there to find out the facts, they’re turning the television on to have those facts put into some sort of context and analysed.
Thanks to our speaker, Deputy Editor Jess Bulman who featured in our Small Talk in December. As heard by Shout! Communications joint MD, Keren Haynes
A friendly, warm tone with people who know what they’re talking about…..that’s how producer Poppy Bullard described the radio station that employs her, Times Radio. Poppy produces the mid-morning Matt Chorley show and was the speaker at our latest virtual Small Talk.
Media training helps all levels of spokesperson to improve on their public speaking ability, interact with the media more effectively and ultimately make the best possible impression for future coverage opportunities on radio, TV or online. Whether preparing for a tough grilling on Radio 4’s Today program, or a sofa chat on The One Show, preparing ahead of any interviews with media training can prove invaluable to ensure that the coverage stays on message, gives your brand the best reputation and gets you invited back for future opportunities.
The speakers at our latest virtual Small Talk were Group MD Steve Parkinson and Entertainment Content Director Jo Parkerson. As heard by Shout! Communications’ Joint MD, Keren Haynes.
Never has there been a stronger argument for B-roll…..video illustrating a PR story, that is given to broadcasters free of charge and any copyright issues.
It happened like this decades ago, now it seems commercial radio is undergoing a similar resurgence today.