Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
The speakers at our latest virtual Small Talk were Group MD Steve Parkinson and Entertainment Content Director Jo Parkerson. As heard by Shout! Communications’ Joint MD, Keren Haynes.
Never has there been a stronger argument for B-roll…..video illustrating a PR story, that is given to broadcasters free of charge and any copyright issues.
It happened like this decades ago, now it seems commercial radio is undergoing a similar resurgence today.
Big name guests, phone-ins and controversial conversation. Listening to LBC senior producer Thomas Danielian describe the station’s output, these are the characteristics of the now national station that most stand out.
Impossible to achieve, expensive and damned right scary…..broadcast PR is sometimes dismissed as being just too challenging. Yes, it does have its moments, but the results far outweigh the effort of getting them.
PR budgets probably haven’t been squeezed as much as this since the 2008/9 recession. And with the future marked with more uncertainty, how do you make sure you get as much bang for your buck as possible?
There is no stopping the current popularity of podcasts. It’s estimated that more than 7 million people in the UK regularly listen to podcasts each week- that’s around 1 in 8 of us.
Two months in and as lockdown measures ease just a tiny bit, so does the news agenda, thankfully in favour of PR generated stories. It’s been a challenge, but we have secured good coverage every week of the lockdown so far, for each and every client we’ve worked on.
Whilst many will sympathise with the prospect of both parents being ill and no child care for a 4 year old, Dominic Cummings’ decision to travel from his London home to his parents’ estate in Durham was ill-judged.