August has traditionally always been the silly season for broadcast journalists and broadcast PR alike. Kids are enjoying their long school holiday, spokespeople are often away and parliament is on its summer recess. Generally, this means holes in radio and TV news bulletins that journalists – and PR content providers like us – are keen to fill. But not this year!
For the second year running Covid-19 has ensured the news agenda is busier than ever. The easing of pandemic restrictions, the fluctuation in Covid-19 cases and pressure by the travel industry to allow people to holiday abroad means news stories are there in abundance. So how can you ensure that your clients or brand attracts broadcast coverage?