Without doubt the UK media loves a bit of celebrity sparkle and having a big name tied to a broadcast PR campaign WILL result in more coverage.
Whether it’s video production for a product launch, a radio day or a multi media campaign you’re planning, have a think who might be right for your next story. We’ve assumed budget is no object and the broadcast media relations team at Shout! has come up with a list of some of our favourites!
Eddie Izzard – does a lot for charity causes and never fails to come across as anything other than enthusiastic and knowledgeable. He handles sensitive subjects expertly, often inserting a sense of humour – but not in a distasteful way! Never afraid to bare his soul – he once welled up on Sky News talking about a Unicef project.
Tana Ramsay – good on food, health and fitness, goes into loads of detail about her family habits and not afraid to dish the dirt on Gordon! Has that celeb glossy factor. Crucially, men like her but women aren’t jealous of her. She’s good at balancing both sides.
David Hasselhoff– The master of reinvention, David has managed to stay relevant since first appearing in American soap The Young and the Restless in 1975. He’s become a regular on British screens, appearing in shows such as Celebrity Juice and Britain’s Got Talent. A willing PR ambassador, the Hoff puts 100% effort into every campaign. Not one to become outdated by a changing media landscape, David launched a social networking site ‘HoffSpace’ in 2010.
Davina McCall– hugely energetic, engaging and funny. She’s able to handle any interview – no matter what is thrown at her (Eamonn Holmes on Sky News once opened an interview with her asking “Do you like bananas Davina?”!!?!). Champion of women’s rights, working mum and does a lot for Comic Relief. Expertly works in key messaging and plugs.
Ben Fogle– genuine passion for what he talks about and can speak about the brand naturally and around the subject in question with ease. He doesn’t mind going off topic slightly but is good at bringing it back to the brand/ story and can handle difficult questions with ease.
Jenni Faulkner– bubbly, sounds genuine, recognisable voice and talks in depth about the subject naturally.
Tess Daly– presenters love a Northern voice, bubbly, chatty – a presenter herself so knows how to chat to other broadcasters.
Amanda Holden– enthusiastic, genuinely funny and looks fantastic on (and off!) camera. Slips brand mentions into an interview in the most natural way!
Marco Pierre White – opinionated, great sound-bites, speaks in a low key way but comes across as all the more genuine for this. A great PR ambassador.
For more tips and advice about using celebrities for broadcast PR campaigns click here to see our celebrity blog.