Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
Broadcast media is changing fast — and PRs need to change with it. In this in-depth interview, Talk presenter and former BBC and Sky News journalist Peter Cardwell shares practical insight into pitching radio, TV and digital broadcast media in 2025, from audience expectations to what really cuts through on air.
Sky News presenter Matt Barbet began his journalism career in the basement of ITN, long before social media shaped the news cycle. His first role at Independent Radio News taught him an early lesson he still swears by, when it comes to shaping a story: don’t start at the beginning—start at the most interesting bit. In this blog Matt discusses his career – including how he moved from journalism to PR – and back to journalism again.
The latest RAJAR Q3 2025 results paint a fascinating picture of how the UK continues to listen. Far from fading in a streaming-dominated world, radio remains a cornerstone of British life, reaching millions of people every week. The story this quarter is one of quiet strength and digital evolution: while traditional broadcast still holds firm, digital platforms, from DAB to smart speakers, now account for a large share of listening.
In our October Small Talk, we sat down with Hugo Chambre, producer at Times Radio, journalist at BBC Radio 4, and newsreader and presenter at TalkSport. With an impressive track record across several of the UK’s major radio broadcasters, Hugo shared thoughtful insights into how PR professionals can build stronger relationships with radio producers, what makes a pitch land successfully, and why empathy and preparation go a long way in broadcast PR.
When it comes to political broadcasting in the UK, few names carry the same mix of warmth, authority and sharp political insight as Iain Dale. For more than 15 years he has been a prominent voice on LBC, bringing listeners a nightly blend of breaking news, thoughtful debate and surprising human stories
Getting your story on TV and radio is one of the most powerful ways to increase brand visibility and credibility. Newsrooms are hungry for great stories. Their problem isn’t a lack of airtime; it’s a lack of good, pitch-perfect stories that fit their format and audience. So, how do you become the story they’re looking for? In this guide, we’ll cover how to craft your story, pitch strategically, and secure coverage on TV and radio.
ITV News anchor for News At Ten, Julie Etchingham, gives an indepth insight into the broadcaster, how the team there works and the sort of stories they like. This blog is a summing up of a talk Julie gave to an audience of PR professionals in August 2025.
Being asked to appear on radio, TV or a podcast presents a fantastic opportunity for a brand or a charity to connect with their desired audience. However, the prospect of putting yourself in front of a camera or microphone can be daunting. After all, it is possible that something may not go to plan, think unexpected questions, time constraints or even technical difficulties.
What is the role of AI in modern journalism? That was the question asked of a panel of senior journalists this summer. The consensus was AI is playing an increasingly significant role in modern journalism. AI is leveraged to analyse data, personalise content, and even help with fact-checking. But the panel agreed there are important ethical considerations around AI use in news specifically around bias, accuracy and transparency.