PR Blog

James Lewer is a freelance journalist who works for BBC national and regions as a reporter. The BBC has 12 English regions, plus BBC Scotland, BBC Wales and Northern Ireland. In this blog James explains what they look for in a good PR story.

Engaging, powerful and the best way to tell a corporate story.   That’s what you get with video PR.   We’ve heard for years that video is a powerful PR and marketing tool - invaluable when it comes to spreading the word about a brand.   Used correctly and you’ll reach more markets, engaging new customers and increases [...]

In this blog we’re going to explore corporate videography, which is a valuable tool you can use to raise brand awareness and connect with your external audience, such as customers and potential new clients, but also your employees and other internal stakeholders.

Kevin Peachy is the BBC’s cost of living correspondent and works across online, radio, TV and increasingly podcasts. The role has evolved a lot over the years, his title used to be Personal Finance Correspondent but it got revamped due the enormity of issues that have risen due to the increase in cost of living. [...]

The answer is a resounding YES!! Around 90% of UK adults listen to radio every week.  Q3 2024 RAJAR figures (the organisation that measures and publishes audience statistics for radio stations in the UK) announced that it has been a record record quarter for BBC Radio 5 Live, Boom Radio, GB News and for a [...]

Getting on the news can catapult your business or brand into the spotlight, allowing you to reach new audiences and build credibility. News coverage, whether local or national, on TV, radio, or online, has a power that advertising often lacks – it’s seen as objective and authoritative. With radio and TV especially, there is also [...]

B-roll footage, Broll or B-roll is any supplementary video that is secondary to your primary footage or A-roll.   In the early days of film, the B-Roll was typically shot by a separate second unit to the A-Roll crew and the footage was used for transitional cuts and anything that wasn’t the main action.   [...]

James Hanson began his broadcasting career at Radio Somerset.  It was the sort of job where there’s a small team and you have to do a bit of everything, from making the tea and writing the travel bulletins, to reading the news and presenting programmes.  Based in a mainly rural area, there wasn’t often a [...]

A video podcast is simply a podcast which has been filmed. Podcasters are now embracing video podcasts to attract larger audiences and make their content more engaging.