Tips, thoughts and the latest happenings in broadcast PR and general PR. The Shout! Communications’ blog keeps our followers up-to-date about what’s happening on television, online and on radio.
But what makes authenticity so vital in marketing? And why do brand ambassadors matter in cultivating an authentic brand identity? In this blog, we will delve into these questions by exploring the significance of authenticity, the role of brand ambassadors, and how they help create deeper connections with consumers either across social media, television or radio.
The UK is a nation of radio listeners, with the latest data from audience monitoring body RAJAR (Radio Joint Audience Research) revealing that over 50 million people tune in to live radio every week. Of these, 44 million listen via a digitally enabled platform such as DAB, DTV, website, app or smart speaker. This blog looks at the changing landscape of radio – and what this all means for radio PR.
Changing public perceptions, promoting a product or offering your insights on a breaking news story – the objectives of broadcast PR can multi-faceted and vary for every client but despite fierce competition from print coverage it is still perceived as the icing on the cake.
There is good justification- Broadcast PR can take your campaign to the next level and this blog will tell you how.
With over 20 years of experience in broadcast news, Tessa McCann is an industry veteran with a wealth of knowledge. She’s a seasoned News Editor who specializes in events, breaking news, feature stories, and on-location producing for top business broadcaster, CNBC. During our Small Talk interview she explains what CNBC looks for in terms of guests and stories, along with some great tips for securing television coverage.
50 million people in the UK now listen to live radio every week – that’s 87% of the adult population. And we listened, on average, for 20.6 hours a week. Latest figures from RAJAR, the body that monitors radio station audiences, are good news for a lot of speech stations – including ones that we regularly place our clients on. They were published at the beginning of February 2025, but reflect the final quarter of 2024, October to December. Some radio stations have enjoyed increases in the number of listeners they attract, but even those that have seen a decline in numbers, are finding their remaining audiences are often staying with them for longer.
Podcasts have grown from niche audio shows to one of the most influential digital communication channels. Businesses, big and small, have embraced podcasts as a powerful marketing and PR tool. With millions of active listeners able to listen on demand, where and where they want every single day, podcasts present a unique opportunity for companies to connect with audiences on a deeper level and grow brand awareness along with reputation.
For our latest Small Talk, we were joined by Dominic O’ Connell, business presenter on Times Radio. Dominic previously held the same position on BBC Radio 4’s Today programme. Prior to this he was business editor of The Sunday Times for six years. Dominic has been presented with several national journalism awards for his broadcast work including the Wincott Award in 2017, the premier award for business writers and broadcasters.
Television PR is so often the cherry on the campaign cake. Nothing beats the exposure and impact even a single appearance on TV can generate. As a viewer, TV taps into all our senses. The combination of audio and visual content means we potentially absorb more information that we can ever do from print, online or radio. And it stimulates us emotionally. That means TV audiences have a much greater rate of engagement.